The Market Monitor Minding the Nation's Business
Beloved global chicken brand Popeyes is now accepting franchising partnerships with local investors in the Philippines. With the brand’s steadily growing popularity, interest in the business has also gone up.
According to Dustin Ngo, Marketing Director for Popeyes Philippines, “The franchising program was the next logical step. It’s a good investment opportunity and aligns with Popeyes growth trajectory in the next 3 years.”
The franchise’s significant market potential is further underlined by Restaurant Brands International (RBI), the multinational fast-food holding company that owns Popeyes, reporting that the Philippines is the world’s leading Popeyes market in terms of transactions.
This indicates a strong presence and a wider business opportunity for investors amid a global footprint of 5,000 restaurants in 47 countries including recent openings in Asia Pacific. “We’ve hit our 60th branch milestone with SM Dasmarias, which is also the first Popeyes restaurant in Cavite,” says Ngo.
A Popeyes Franchise has the required investment of P45-50 million. Group Chief Financial Officer Francis Reyes states that “this has been optimized to give investors better ROI, which we project at around 3 years. It’s also competitive in comparison to other franchising options that are available.”
The investment would cover a 1,000-square-meter free-standing store with drive thru. Reyes clarifies that the package already includes construction; furniture, fixtures, and equipment; personnel training; as well as the one-time franchise agreement fee that’s valid for 10 years. There’s a separate 8% royalty fee and 5% systemwide ad fee, as these are based on store sales performance.
As a globally recognized brand with a food heritage, excellent product quality and strong marketing support, the Popeyes Franchising Program presents a viable and lucrative investment.
Popeyes Philippines Chief Operating Officer Dan Hayton said, “We aim to double our store locations within 18 months. Their success directly reflects Popeyes’ brand strength and growth, which is why they can rely on our unwavering, 100% support every step of the way.”
Learn more about franchising opportunities with Popeyes Philippines today, contact +639-939 921 2320 or email franchising@popeyes.ph.