The Market Monitor Minding the Nation's Business
Power Mac Center (PMC), the Philippines’ premier Apple partner, celebrated 21 years of its continued presence and service in the country with a thanksgiving event for its partners, collaborators and loyal customers at Greenbelt 5 Fashion Walk in Makati City in late August.
The event not only celebrated PMC’s 21st anniversary, but also introduced Power Mac Center Spotlight, the company’s newest arts venue, which was made possible through a partnership with Ayala Land Inc. (ALI) and Circuit Makati.
Members of the Manila Symphony Orchestra performed at the event, as did the bands Franco and Urbandub, which used Apple products to perform their well-received songs.
A premium lifestyle brand
Since opening its first reseller store at SM Megamall in 1994, PMC has proven itself as a premium lifestyle brand and helped establish a strong Apple presence in the country through its sale of Apple products, such as Mac desktops and laptops, iPods, iPhones, iPads, and other premium accessories.
Through the years, PMC has built an extensive network of authorized Apple facilities in the country: 25 retail stores, eight service centers and two training centers.
Power Mac Center Spotlight launch
The event also highlighted PMC’s meaningful partnership with ALI, represented by the Power Mac Center Spotlight. Located at the heart of Circuit Makati, this black-box theater seats 300 people, and has a flexible seating setup, and lights and sounds equipment designed to accommondate interactive, dynamic, fresh and innovative performances.
Power Mac Center Spotlight can serve as a venue for theatrical, musical and dance performances, and acting workshops, as well as seminars, corporate launches and private functions. It will bring new opportunities to promote not only the arts, but also talented Filipinos.
Power Mac Center Spotlight will open this month with Chuva Choo Choo: The Mr. Kupido Musical, a musical written and directed by Palanca Award-winning playwright George A. de Jesus III, and produced by Stages Productions, that celebrates the work of respected composer Vehnee Saturno.
“Power Mac Center Spotlight will be an incredible addition to the company’s growing portfolio of offerings,” said PMC Marketing Director Joey Alvarez. “It will be an exciting milestone for PMC, as well as for arts enthusiasts in the country.”
Artful collaborations
Aside from its numerous in-store activities, PMC has also proven itself a valuable partner of the local arts, music and gaming scene, and has started and cultivated meaningful partnerships with various establishments and individuals for creative ventures, most significantly with the Ayala Museum.
PMC started Arcadium, the country’s first gaming tournament of its kind, which got a fresh reboot early this year with Arcadium for 2, which allowed gamers to form tag teams and pit themselves against other pairs.
PMC also orchestrated Sync Sessions in 2014, a series of live performances featuring celebrated musical acts in different genres, made noteworthy by its use of only Mac and iOS devices.
Recently, a campaign dubbed Pixelworx, which merges ideas, technology and art, was launched at the Ayala Museum. It also introduced PMC’s newest art ambassadors, who are eminent contemporary visual and multimedia artists. The winners of the very first Pixelworx mixed-media competition were also announced.