The Market Monitor Minding the Nation's Business
Power Mac Center, Apple’s premier partner in the Philippines, takes its customers on a new adventure as it partners with the country’s most prestigious travel-rewards program for the PAL (Philippine Airlines) Mabuhay Miles-Power Mac Center’s “Adventure Awaits.”
“This partnership is important for PAL, because it will allow us to tap into Power Mac Center’s market. Since we have the same brand profile, this will allow us to reach their customers and engage them,” PAL Assistant Vice President for Loyalty Program Marietta Casanova said.
Until November 15, Power Mac Center customers who are PAL Mabuhay Miles members and who have a minimum purchase of P80,000 in a single-transaction receipt will get 10,000 Mabuhay Miles. If a single-purchase transaction fetches more than P120,000, customers get 20,000 Mabuhay Miles.
“Our latest promotion aims to reward customers of Power Mac Center with the chance to enjoy their Apple devices while traveling with the country’s premier flag carrier, Philippine Airlines,” Power Mac Center Marketing Director Joey Alvarez said.
Power Mac Center store staff will have the customer fill out an online form with his or her Mabuhay Miles ID details using the device inside participating Power Mac Center branches.
Customers who are not Mabuhay Miles members yet can sign up for free and earn points when they purchase items from Power Mac Center.
Customers will be notified by Power Mac Center via e-mail and will be given a unique reference code after he or she has registered. The credited miles can be checked online by logging on at PAL’s website from December 15 onward.
For more information, visit www.mabuhaymiles.com.