The Market Monitor Minding the Nation's Business
Manila, Philippines – For decades, retinol has long been regarded as the category standard for anti-aging, but for those with sensitive skin, it comes at a cost. The stinging, peeling, and dryness that comes with its use have perpetuated the long-standing tiis-ganda mindset—that women must put up with inconveniences to achieve smooth, youthful skin.
But as modern Filipinas enter their 30s, they become more driven by self-knowledge rather than fleeting trends, skin-conscious consumers are rejecting skin sacrifices and demanding effective, barrier-first solutions where efficacy meets gentle comfort.
Unveiling a New Age for Gentle Anti-Aging
Challenging these old norms, Cetaphil officially launched Cetaphil Healthy Renew, a science-backed approach to gentle anti-aging designed specifically for sensitive skin.
Rene Wipperich, General Manager and Cluster Lead at Galderma, shared the brand’s dermatologist-certified philosophy behind the innovation. “For Cetaphil, we draw on our deep knowledge for treatments of medical conditions for our aesthetics portfolio, which makes our Cetaphil portfolio so unique and so powerful. It is a new era because it’s also a new approach to gentle anti-aging,” said Wipperich.
Unpacking the mindset of today’s consumers, Abe Mationg, Marketing Head at Galderma Philippines, highlighted the changing local anti-aging landscape especially among modern Filipinas. She emphasized, “Skin is a canvas that reflects life’s milestones. Starting proactive anti-aging care today should never stem from fear or pressure, but rather as an empowered act of self-care.”
Healthy Renew: Powered by Purified Peptides
Formulated specifically as a gentle retinol alternative, the Cetaphil Healthy Renew collection is powered by Purified Peptides—which signal skin cells to boost collagen production and smooth fine lines without stripping or irritating the skin barrier.
Combined with Rice lees and Edelweiss botanical extracts, Vitamin B3 (Niacinamide), and Pro-Vitamin B5 (Panthenol), the line offers powerful antioxidant defense and 24-hour hydration across five daily essentials: Micellar Cleanser, Face Serum, Eye Serum, Day Cream with SPF 30, and Night Cream.
Gabbi Garcia Claims Her Trentahin Era
Marking a major moment of the launch, actress, host, and content creator Gabbi Garcia was officially revealed as Cetaphil’s newest brand ambassador. Entering her late 20s with elevated personal standards, Gabbi reflected on outgrowing harsh skincare experimentation. “I realized that my choices will really affect not just my physical appearance, but also my health. So it’s time for me to be more mature when it comes to choices,” shared Gabbi. “Now, I’m really choosing Cetaphil Healthy Renew, from an ever-trusted brand ever since I was a kid.”
Cetaphil Healthy Renew brand ambassador Gabbi Garcia
From a medical expert’s perspective, Dr. Coreen Copuyoc explained the biological importance of proactive gentle care, especially as natural collagen production declines in the late 20s and 30s. “That’s one of the greatest misconceptions, that something needs to be stinging or peeling or cause something dramatic for it to be effective,” elaborates Dr. Copuyoc. “We try to take a break, try to do the sandwich method—but purified peptides is actually one of the things that can actually show you that something gentle can be effective because it supports collagen-producing process, and this is actually a really good addition to our skin care.”
Learn more about dermatologist-certified care by following Cetaphil PH on Instagram and Facebook. Cetaphil Healthy Renew products are available in all Watsons stores nationwide, through the official Watsons website, Lazada, Shopee, and TikTok Shop.