The Market Monitor Minding the Nation's Business
Just in time for Women’s Month, the SM Woman label of the beloved SM Store is offering flattering and refreshing spring and summer looks for the modern woman as part of its efforts to cater to ladies of unfailing sophistication and style, regardless of their shape, lifestyle, and age.
SM Woman’s 2017 spring/summer collection boasts of diverse pieces that women can wear for a particular time of day. Its tasteful swimwear is classified into four themes: Botanical, which features striking prints of tropical plants on two-piece swimsuits held in place by grommets, knots, and ties; Nautical, which highlights one-piece swimsuits with sailor-uniform stripes and tied or crisscrossed laces; Romantic, which presents supersheer cover-ups with floral embroidery over black and white bikinis; and Prism, which offers bold colors and unusual patterns.
Meanwhile, the collection’s resort wear presents a study on volume, with its daytime dresses segmented with slits, and asymmetric flounces coupled with cropped ruffle trousers. The pieces in the Poplin set suggest a constant interplay between pleats and drapes, while the gauzy dresses in the All-white set show off splendid silhouettes and off-shoulder sheaths.
Lending more freshness and youthfulness to the collection, as well as serving to project a more international image for SM Woman, are three top models from the New York-based Ford Modeling Agency: Adriana Cernanova (@adrianacernanova) is a classic Eastern European beauty; Clair Westernberg (@clairwesternberg) possesses appealing elfin features; and Harmony Boucher (@harmonyboucher) stands out with her short, dark brown hair.
Besides offering the latest trends in swimwear and resort wear, the new collection also reveals the top womenswear retailer’s new global outlook and its bid to set a fashion standard, not only in the Philippines, but also overseas.
“Our woman understands fashion,” said Jo Dy Juanco, senior vice president of SM Ladies Fashion. “It’s a constant conversation that informs our products. We work hard to provide clothing that lives up to our core DNA: accessible, affordable, and always in style.”
For style updates, new product deliveries and upcoming promotions, visit www.smstore.com/shop-womens-fashion/sm-woman or www.facebook.com/SMWoman.