The Market Monitor Minding the Nation's Business
Sprinto, one of the country’s leading performance eyewear brands, made a strong statement at the Pedal UP – Philippine Bicycle Demo & Expo 2025, held on December 6–7 at the UP Sunken Garden. As one of the key exhibitors at the nation’s premier cycling event, Sprinto drew massive attention with the launch of its newest innovation in performance eyewear: Aerofit, the brand’s first cycling glasses equipped with Precision Fit Technology, featuring rotatable temples for a truly custom-fit experience.
Designed for riders seeking both style and performance, Aerofit comes in two shapes, rimless and full rim, each available in three distinct colorways, offering cyclists a range of options that match their riding attitude and personal style.The Sprinto booth became a major attraction, drawing cycling enthusiasts, spectators, and well-known personalities from entertainment, sports, and social media. Among those who visited and tried Aerofit were Anthony Roque, BA De Guzman, Ben Isaac, Jay Gonzaga (Batang Quiapo), Jordan Langley (Dating Naked UK), Kirst Viray, Mark Escueta (Rivermaya), Matt Edwards (Dating Naked UK), and Paulo Hubalde (UE Red Warriors Assistant Coach).
Sprinto Marketing Director Pawlo Misolas shared that the launch of Aerofit marks a significant milestone for the brand. “Aerofit represents Sprinto’s commitment to pushing performance eyewear forward,” he said. “Cyclists deserve eyewear that adapts to them — not the other way around. With Precision Fit Technology, we created a piece of gear that elevates both comfort and performance. Seeing the cycling community’s excitement this weekend reaffirms that we’re on the right path.”
Adding star power to the two-day expo was TV & movie actor, celebrity endorser, and avid cyclist Jon Lucas, Sprinto’s official cycling glasses ambassador. Lucas spent the weekend engaging with fans, exploring the expo grounds, and personally demonstrating Aerofit’s advanced features. “As someone who rides regularly, I know how important comfort and stability are in eyewear,” Lucas said. “Aerofit really impressed me — the fit feels secure, natural, and personalized. I’m proud to represent a brand that listens to cyclists and develops technology that truly makes a difference on the road.”
Aerofit is now available in all 100 Sprinto stores in the Philippines and the United States, giving cyclists wider access to Sprinto’s newest performance innovation.
For more information on Aerofit and Sprinto’s performance eyewear lineup, follow Sprinto on social media or visit participating Sprinto stores nationwide.