Travel associations hold fund-raising concert for Cebu calamity victims

The Philippine IATA Agents Travel Association (PIATA) and the Pacific Asia Travel Association (PATA) Philippines Chapter  announce their first-ever collaborative fundraising concert, ERA: Healing Hearts, a landmark initiative dedicated to supporting survivors of recent calamities in Cebu.  

The concert will take place on December 10, 2025, at 7:00 PM at RJ Dusit Thani, featuring  Ms. Lou Bonnevie alongside a lineup of celebrated artists. This historic collaboration marks the first time PIATA and PATA Philippines have united to spearhead a large-scale mental health and humanitarian mission for survivors of the earthquake in Bogo and typhoon-affected communities in Cotcot, Liloan, and Talisay, Cebu.  

This event is made possible through the generous support of PAGCOR, SABRE, Bluewater Resorts, and China Airlines.

While natural disasters leave visible scars in the form of destroyed homes and infrastructure, the emotional and psychological impact on survivors often goes unseen. Many children and adults continue to experience post-traumatic stress, emotional distress, and profound loss.  

To address this urgent need, a team of therapists, counselors, and psychologists will conduct a three-day therapy program in Bogo, offering specialized sessions for both children and adults. This program aims to provide structured emotional support, a safe environment for expression, and a critical first step toward healing.  

Through ERA: Healing Hearts, PIATA and PATA Philippines Chapter hope not only to raise funds but also to shine a light on the importance of mental health care in disaster-stricken communities. The concert promises an unforgettable evening of music, solidarity, and hope—demonstrating the power of community, sponsors, and artistry in helping hearts heal.