The Market Monitor Minding the Nation's Business
Volvo Philippines’ reimagination of moving through the world with confidence, care, and responsibility was the highlight of the Volvo Philippines’ ALIVE: Bringing the World of Volvo to Life event that was held last week at the Grand Ballroom of the Solaire Resort in Paranaque City. The event also saw the unveiling of two Volvo premium PHEV SUVs — the XC90 and XC60.
Top regional and local executives graced the exclusive event such: as Kelvin Xu Ying Yi, the managing director, of Asia-Pacific Importers and Mikael Hagsten-Nielsen, the Retail Operations & Aftermarket Manager of Asia Pacific Importers of Volvo Cars Corporation; and Hariphil Asia Resources, Inc. (HARI) chairman Richard L. Lee, HARI vice chair, president, and CEO Maria Fe Perez-Agudo, and HARI director, treasurer, and chief finance officer Ladislao Z. Avila Jr. Also in attendance were bank officers, members of the media, some government officials, and Volvo enthusiasts.
“This moment isn’t just about unveiling a product—it’s about affirming a mindset. At Volvo, we see every innovation as an expression of leadership that values life, and a shared responsibility to shape mobility with a mindset for care. Safety isn’t just what we build. It is founded on a simple principle: to use technology to continuously improve lives, with safety and sustainability as part of our DNA,” Perez-Agudo said.
HARI is the official distributor of Volvo in the country. Formerly known as Hyundai Asia Resources, Inc., HARI is the official distributor of Hyundai commercial vehicles, Chevrolet passenger cars, and Volvo passenger cars in the Philippines. Ably supported by its strong nationwide network HARI is poised to tap into the huge potential of the highly diverse Filipino market, from the country’s power brokers to families and communities, from SMEs to large-scale commercial, industrial, and B2B establishments.
Volvo not only protect lives but to inspire a collective sense of responsibility where safety is shared by all road users. Through thoughtful leadership in safety, Volvo strives to empower individuals to live fully and drive with intention, ensuring that every journey is as safe as it is meaningful.
The Volvo XC90 PHEV, Volvo’s flagship SUV, embodies refined strength—designed for professionals and families who seek space, presence, and understated prestige. With its commanding proportions, luxurious three-row seating, and premium finishes, the XC90 is a symbol of stability and sophisticated leadership.
The XC90 PHEV offers the smart benefits of electric driving with the dependable reach of hybrid technology. With up to 77 kilometers of pure electric range, it is ideal for daily journeys that deliver quiet, efficient performance. And when distance calls, the 2.0L 4-cylinder petrol engine provides confidence, ensuring drivers can exceed the distance with ease.
Inside, the XC90 blends comfort and protection in a way that reflects Volvo’s enduring principle that design serves safety first. The spacious cabin features Nappa leather seating, genuine wood and aluminum décor, and a freestanding center display — all arranged with clarity and purpose. These features are not just about aesthetic refinement; they are ergonomically placed to support driver focus, reduce distraction, and enhance both comfort and safety.
On the other hand, the new Volvo XC60 Plug-in Hybrid — a high-breed SUV that combines efficient electric performance with long-ride-ready petrol power is the perfect choice for those who seek to make the everyday exceptional while staying ready for life’s extraordinary moments.
The XC60 PHEV’s advanced powertrain delivers up to 80 kilometers of pure electric range for quiet, efficient, and emission-free city journeys. And when adventure calls, its 2.0L 4-cylinder petrol engine works in tandem with an electric rear motor to deliver an advanced e-AWD system, ensuring confident and efficient performance over longer distances.
“The new Volvo XC60 Plug-in Hybrid is for those who choose to raise the bar — versatile and ready for the everyday, prepared for life’s big moments, and designed to protect what matters most. It’s a high-breed SUV for drivers who value smart performance and responsible leadership on the road,” Agudo said.