The Market Monitor Minding the Nation's Business
Hyundai Dumaguete officially became the 38th dealership of Hyundai Motor Philippines Inc. after it was inaugurated last week marking the brand’s second dealership with Hyundai Bacolod Inc. under the Ponce Group. Hyundai is targeting a total of 45 dealerships by the end of 2025.
The Ponce Group has been in the auto industry for 45 years and is one of Hyundai’s pioneer dealer partners in the country. It was crowned as the 2024 Hyundai Dealer of the Year, 2024 Hyundai Global Dealer Awardee, and also the Excellence in Service Operations Award and the Top Daily Sales Achiever Award across the Hyundai dealership network last year.
“We are proud to officially inaugurate our second dealership with the Ponce Group. With their years of expertise in the industry, we strongly believe that Hyundai Dumaguete will be able to represent the brand well in the area, and provide Dumaguete citizens global quality products matched with dedicated service. We look forward to seeing this dealership thrive in the capital of Negros Oriental – a city with a vibrant culture and bustling streets, perfect for Hyundai to connect with more Filipinos in the Visayas region.” said Jiho Son, HMPH president.
The 728-sqm dealership has a 4-car display in its showroom and five vehicles in its service area. Interested customers can visit the new dealership at South National Highway, Calindagan, Dumaguete City, Negros Oriental and can be contacted at (0953) 335 1552.