The Market Monitor Minding the Nation's Business
The iconic Harley-Davidson, which defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles, unveiled not one but six 2025 Harley-Davison Cruiser 117 lineup that are powered by the 117 Milwaukee-Eight™ V-Twin engine las Tuesday night at the Ayala Museum.
No less than the managing director of Asia Emerging Markets & India, Harley-Davidson Mark O’Flaherty personally led the official launch of the refreshed Cruiser lineup that are expected to push the boundaries of Harley-Davidson’s legacy in style, performance, and innovation during the event dubbed as “Beyond The Ordinary.”
O’Flaherty also led the paying of tribute to the 35th anniversary of a true legend, the iconic Fat Boy as Harley-Davidson presented in the Philippines one of only 1,990 units of the 2025 Fat Boy Gray Ghost, a rare limited-edition model, as part of this worldwide celebration.
Among the six new models that were unwrapped that evening were the 2025 Low Rider S, the Low Rider ST, the Breakout, the Heritage Classic, the Fat Boy, and the Street Bob.
The launch also underscored Harley-Davidson’s dedication to fueling passion across the Asia emerging markets as the brand continues to inspire riders and enthusiasts, reaffirming its commitment to delivering extraordinary experiences and motorcycles that go beyond the ordinary. Harley-Davidson also calendared a roadshow in all its existing 6 dealership – 2 in Manila and one each in Pampanga, Cavite, Cebu, and Davao.
All the six new bikes are infused with next generation technology, elevated performance and refreshed styling that are built on the proven Harley-Davidson Softail chassis with hidden mono-shock rear suspension.
Each of these new 2025 Cruiser 117 models are scheduled to be available for retail at authorized Harley-Davidson dealerships across the Philippines. Interested customers can contact their nearest Harley-Davidson dealer to arrange test rides, recommend customization options, and provide updates on the new parts & accessories and apparel & licensing products.
The 2025 Heritage Classic is the quintessential American Cruiser that is rich with vintage details and pure rock-and-roll attitude and it sells for P1.59-million. The 2025 Street Bob is a lean cruiser that offers a nimble ride with power to spare and it sells for P1.23-million. The 2025 Fat Boy marks its 35th anniversary with bold refreshed styling and performance that continue to honor Harley-Davidson’s heritage and pop culture and being offered at P1.64-million. The 2025 Breakout flexes more muscle than other bikes on the street with long and lean chopper styling and priced at P1.72-million. The 2025 Low Rides S is an aggressive performance kingpin designed for the rider which is seeking unapologetic power and willing to push their bikes to the limit as this one sells for P1.5-million. The 2025 Low Rider ST is a weekend escape machine, sports-touring with pure Harley-Davidson attitude that sells for P1.64-million.
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Its vision is building its legend and leading the industry through innovation, evolution and emotion. Our mission: more than building machines, we stand for the timeless pursuit of adventure. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road