Art and history in new San Miguel Pale Pilsen can

A nostalgic parade of vintage San Miguel Beer TV commercials brought us back to the 1970s and 80s as San Miguel Pale Pilsen celebrated its 135-year history and heritage as captured in limited-edition Balik Tanaw can.

We remembered our friends in advertising, who produced those commercials, and the actors, among them Fernando Poe, Jr and Bert Marcelo, who acted in them. They provided a meaningful backdrop to the festive Filipino-inspired celebration held August 13 at ECJ Hall at the San Miguel Head Office in Mandaluyong City. A special performance by Ice Seguerra and the cast of returning musical play, PETA’s Walang Aray, a modern take on the zarzuela of old, prefaced the celebration.  

At the event, we noted how San Miguel Brewery Inc. (SMB) flipped through the pages of its history books to look back on its storied past and honor its rich heritage as the company and the brand celebrates its 135th year. To commemorate this milestone, San Miguel Pale Pilsen is releasing a limited-edition can that celebrates SMB’s tradition of brewing excellence and how its brews have permeated into the very fabric of Filipino culture.

The limited-edition “Balik Tanaw” can conjures sceneries from days of old through the creative vision of renowned Filipino visual artist Francis Nacion. The collectible piece captures how San Miguel has become part of the Filipino way of life, re-imagining traditional milieu with San Miguel Pale Pilsen present and enriching social settings & personal milestones.

Famous for his stylized forms and distinct half-rendered visage which show both dark and bright sides, Nacion is recognized as one of the most celebrated local contemporary artists today. Since 2009, Nacion has mounted multiple solo exhibits, both here and abroad, showcasing works that illustrate his love and pride for his country and its culture.

Get the San Miguel Pale Pilsen limited-edition “Balik Tanaw” can to collect, enjoy, or to share. Order now from select supermarkets, groceries, and convenience stores, or through SMB Delivers via 8632-BEER (2337) or www.SMBDelivers.com.