The Market Monitor Minding the Nation's Business
If people can’t go to the Philippines during the holidays, we will bring the Pasko spirit to them,” says Fernando “Nanding” Mendez , President and CEO of Fiesta in America.
Mendez urges guests to mark their calendars for Pasko in America on December 6, 2025 at American Dream.
The one-day event, now on its third year, serves as a perfect occasion to celebrate Christmas the Filipino way, one that is complete with the symbols of Christmas as we know it. Think parol, puto bumbong, bibinca, those Christmas carols.
Pasko in America comes close on the heels of recently held Fiesta in America 2025 on August 16 and 17, which featured a full-house, highly successful show by Vina Morales.
The 28th Annual Fiesta in America ended on a resounding high note, reaffirming its reputation as the largest indoor Filipino cultural and business expo in the United States. Thousands of Filipino Americans and multicultural visitors filled the second-largest retail and entertainment complex in the country, immersing themselves in a two-day celebration of trade, tourism, culture, and music.
Imagine your brand at the very heart of the Filipino American Christmas celebration—seen, heard, and remembered by thousands of consumers at the peak of the holiday season. That’s what PASKO In America 2025: The Philippine Christmas Experience at American Dream in East Rutherford, NJ delivers.
On Saturday, December 6, 2025, Court A of American Dream—the second largest mall in the U.S.—will be transformed into a vibrant family destination. Now on its 3rd year, PASKO In America celebrates Christmas as a cultural hallmark while opening doors to new business for tourism, exports, real estate, and consumer brands.
The Opportunity:
7,000+ Filipino Americans from across New Jersey, New York, and nearby states (free admission).
60,000+ multicultural holiday shoppers at American Dream that same day—an affluent, high-spending audience.
Perfect timing: U.S. consumer spending peaks during the Christmas season.
The Experience:
Pamaskong Handog – a free Christmas concert with Filipino American talents and a surprise guest from the Philippines.
Philippine Holiday Travel Packages – booths promoting trips, resorts, and destinations.
Parol Festival – lantern showcase, lessons for children, and a design competition.
Specialty Gifts Exhibitors – native products, artisan crafts, and holiday gifts.• Caroling Choirs – traditional and modern Christmas carols in Tagalog and English.
Mendez outlines some of Pasko’s Brand Benefits:
Depending on a company’s level of participation—Sponsor, Exhibitor, or Advertiser—you will receive:
Comprehensive visibility: Logo on posters, print ads, flyers, banners, festival signage, and press releases.
Powerful media reach: Exposure in Pasko in America booklet, our newsletter, and social media shout-outs.
High-impact presence: On-stage LED video spots, frequent show host mentions, and featured posts on Facebook, Instagram or Tiktok
Direct engagement: Exhibitor table for contact collection and consumer interaction during and after the event.
Extended exposure: Eight months of visibility on philippinefiestausa.com.
This is more than a festival. It is a proven platform to transform attendees into brand-immersed consumers, Philippine visitors, and buyers of your products.
Mendez, however, warns, “Space is limited, and securing U.S. Embassy visitor visas for Philippine participants takes time. Please reserve your Sponsor or Exhibitor slot no later than Thursday, October 12, 2025.”
“We would be honored to welcome you as part of PASKO In America 2025. Let’s celebrate Christmas together in New Jersey while elevating your brand to thousands of engaged holiday consumers.
To sponsor and exhibit, visit https://www.philippinefiestausa.com/how-to-exhibit
You can also email at info@fiestainamerica.com or call our New York office at +1.212.682.6610, Monday to Friday, 9:30 am to 5 pm, EST.