The Market Monitor Minding the Nation's Business
HELLA, a German company that develops and manufactures lighting and electronic components and systems for the automotive industry for more than 100 years, is now producing lubricants and markets them locally.
The broad range of lubricants for all types of vehicles and industrial applications were presented during a media launch with the theme “Driven by Care – The Hella Way” last Thursday at the Discover Suites in Ortigas, Pasig City.
The event gathered several members of the media, industry partners, and motoring advocates and enthusiasts in which Hella products, aside from the newly-launched lubricants, were also presented such as car lights, horns, and many aftermarket products.
“Hella has been in the market for more than 100 years and the Philippines is one of the booming markets in Southeast Asia where Hella chooses to introduce the lineup of lubricants. We believe true innovations begins with empathy. Every product we create – from lighting and horns to engine oils – carries the same promise to protect lives, enhance performance, and care for those who keep our roads alive. Whether on two wheels or four, Hella is committed to keeping every journey safe and reliable,” Andy See, the head of sales for Hella Asia, said.
On the other hand, Jason de Leon, the business manager of Hella Forvia, introduced the Hella engine oils that are “designed to protect engines with the same meticulous care the brand extends to every journey.”
“They are formulated with German technology and tested with tropical road conditions and they are blended in Korea. They offer balanced protection and endurance for motorcycles and automobiles. And they are priced competitively in the market and available in various commercial outlets nationwide. Every drop represents more than just performance, it’s a reflection of our respect for those who spend their days and nights on the road. Hella engine oils are engineered with purpose to perform, to protect, and to care,” De Leon added.