The Market Monitor Minding the Nation's Business
Honda Cars Philippines, Inc. honored its distinguished dealer partners and associates at the 2026 Dealer Conference last March 9 at the Solaire Grand Ballroom in Parañaque City which served as a prestigious platform to recognize dealers and associates who demonstrated exceptional performance in sales and after-sales operations throughout the previous year.
The conference also served as a strategic launchpad for the year ahead, aligning the dealer network with HCPI’s latest innovations and customer-centric goals, and the presentation of the 2025 Dealer of the Year (DOTY) award, the company’s most prestigious distinction.
The honor recognized the top three dealers who surpassed the DOTY program’s rigorous sales and after-sales benchmarks and stood out among the network for their commitment to superior customer satisfaction and sustainable growth, demonstrating exceptional operational efficiency and alignment with key business performance indicators.
Honda Cars Pampanga achieved a historic milestone by reclaiming the No. 1 spot, a title they last held in 2015, while Honda Cars Cauayan and Honda Cars Marcos Highway, both managed by the Gateway group, took second and third place, respectively.
Aside from the Dealer of the Year awards, HCPI presented several specialized awards to celebrate excellence in both sales and service:
- Sales Achiever Award – 1st – Honda Cars Santa Rosa; 2nd – Honda Cars Pampanga; 3rd – Honda Cars Cauayan
- Volume Seller Award – 1st Honda Cars Pampanga; 2nd Honda Cars Cauayan; 3rd Honda Cars Baliuag
- Best in Sales Satisfaction Performance
Rank Metro Manila Category Provincial Category
1st Honda Cars Greenhills Honda Cars Batangas
2nd Honda Cars Fairview Honda Cars Pampanga
3rd Honda Cars Quezon City Honda Cars Pangasinan
- Most Improved Dealer
Rank Metro Manila Category Provincial Category
1st Honda Cars Quezon City Honda Cars Tagum
- Service Intake Achievers
Rank GMA Category Provincial Category
1st Honda Cars Cainta Honda Cars Camarines Sur Pili
2nd Honda Cars Santa Rosa Honda Cars Davao
3rd Honda Cars Calamba Honda Cars Angeles-Clark
- Top in Service Satisfaction Performance – 1st Honda Cars Baliuag; 2nd Honda Cars Balintawak; 3rd Honda Cars Tagum
- Top Safety Advocates
Rank GMA Category Provincial Category
1st Honda Cars Balintawak Honda Cars Nueva Ecija
- Best in Aftersales Operations
Rank GMA Category Provincial Category Dealer Group Category
1st Honda Cars Marcos Highway Honda Cars Batangas Pampanga
HCPI President Rie Miyake emphasized that the company’s success is built on a foundation of collaboration. “The strength of the Honda brand depends on the strength of our partnerships—between the dealer network and HCPI, between Sales and After-sales, and most importantly, between Honda and our customers. By continuing to work together as one network and delivering an exceptional customer experience, we will build an even stronger Honda brand in the Philippines.”