Bell-Kenz Pharma advances Sagip CPR Campaign with Quezon City as First Metro Manila LGU Partner

Reinforcing its commitment to making life-saving skills accessible to every Filipino, Bell-Kenz Pharma has forged a landmark partnership with the Quezon City Government through the Quezon City Disaster Risk Reduction and Management Office (QCDRRMO), making Quezon City the first local government unit (LGU) in Metro Manila to join the company’s flagship Sagip CPR campaign.

The partnership marks another significant milestone in Bell-Kenz Pharma’s continuing mission to build healthier, safer, and more resilient communities by promoting preventive healthcare education and emergency preparedness.

The collaboration officially commenced with a large-scale Hands-Only CPR and Automated External Defibrillator (AED) Training under Bell-Kenz Pharma’s NOT ALL Heroes: WEAR CAPES initiative. Conducted in partnership with QCDRRMO, the training equipped participants with essential life-saving skills, empowering ordinary citizens to respond confidently during cardiac emergencies and significantly improving a victim’s chances of survival before professional medical responders arrive.

As Bell-Kenz Pharma celebrates 20 years of transforming healthcare through advocacy and service, it continues to broaden its impact beyond providing access to healthcare by championing programs that empower communities with practical, life-saving knowledge of Hands-Only CPR. Through Sagip CPR, Bell-Kenz Pharma is helping build a culture of preparedness where every trained individual has the potential to save a life.

“Our partnership with the Quezon City Government reflects the city’s proactive leadership in advancing disaster preparedness and public health,” said Patrick Larraga, Corporate Branding and Public Affairs Head of Bell-Kenz Pharma.

“We are honored to welcome Quezon City as our first LGU partner in Metro Manila under the Sagip CPR campaign. Together, we are equipping more Filipinos with the skills and confidence to act during emergencies and ultimately save more lives.”

By integrating CPR and AED training into its disaster risk reduction initiatives, the city continues to advance its vision of building a safer, healthier, and better-prepared community for every Quezon City resident.

“We are very happy to see this collaboration become a reality and hope it leads to more partnerships with the LGU. Through SigiCPR, we initially aimed to train 1,000 individuals, but we have now reached nearly 60,000 trainees, helping build safer and more prepared communities across the country,” said Patrick Larraga.

Through strategic partnerships with local governments, institutions, and communities nationwide, Bell-Kenz Pharma remains steadfast in its commitment to creating lasting social impact—ensuring that life-saving knowledge reaches more Filipinos and that every community is better prepared for cardiac emergencies.

For more information about Sagip CPR advocacy, visit www.bell-kenz.net.