The Market Monitor Minding the Nation's Business
Adidas ushers in a new era for Philippine basketball as it confirms a new partnership with the Samahang Basketbol ng Pilipinas (SBP) to be the new official outfitter of the national basketball team, Gilas Pilipinas.
This multi-year partnership is the latest milestone in adidas’ ongoing commitment to supporting national athletes, now extending support to one of the most prominent sports teams in the country.
With this collaboration, adidas will outfit all Gilas Pilipinas Teams: Men’s, Women’s, Youth, 3X3, and E-Sports, as well as provide support toward SBP’s current grassroots program – ensuring that every national basketball athlete is equipped both on and off the court.
The partnership celebrates Filipino basketball culture, renowned for its passion and vibrancy. Recognizing the universal love for the game, adidas is dedicated to creating merchandise that matches the enthusiasm of Filipino fans, ensuring that this very spirit is passed on to the Gilas Pilipinas athletes in every session and in every game.
With a rich heritage of outfitting the world’s best teams across various sports, Adidas will leverage its extensive experience and legacy in team servicing to provide only the best product for Gilas Pilipinas. adidas will also launch a range of fan merchandise, enabling supporters to proudly back the team.
“Seeing Adidas’ consistent efforts to support athletes of all ages, backgrounds, and sports, we are truly honored to mark this new chapter for Gilas Pilipinas through this partnership. adidas and SBP, along with Gilas Pilipinas, share many synergies in envisioning a holistic sports landscape that nurtures our athletes to their fullest potential. With Adidas as a partner, we look forward to achieving greater heights, and we remain grateful for their support.” SBP President Al Panlilio shared
“We are thrilled to partner with SBP, recognizing how our visions for the future of sports in the Philippines align. As one of the most passionate basketball nations in the world, the Philippines plays a key role in our ambition to grow the sport across the region, and signing one of the strongest basketball programs in Asia is a major step in the right direction. Just as we’ve supported top teams and athletes globally, we’re proud to bring that same commitment to Gilas Pilipinas.” Adidas Philippines Country Manager Dave Sexton added
Stay tuned for more details on the adidas and Gilas partnership. Fans can also look forward to Gilas Pilipinas’ official debut with Adidas in the third quarter of this year.