The Market Monitor Minding the Nation's Business
Celebrating beauty with a purpose. The leading digital entertainment platform in the country, BingoPlus, supported this year’s Miss Earth pageant and witnessed the crowning of the new queen who embodies the organization’s mission and environmental advocacy.
On November 5, the Miss Earth 2025 Coronation Night, themed “The Silver Lining,” took place in Manila. The theme highlights the pageant’s milestone celebration of 25 years of promoting beauty, purpose, and environmental awareness.
Natalie Puskinova of the Czech Republic was crowned Miss Earth 2025, leading this year’s court of elemental titleholders — Miss Earth Air 2025 Soldis Ivarsdottir of Iceland, Miss Earth Water 2025 Mu Anh Trinh of Vietnam, and Miss Earth Fire 2025 Waree Ngamkham of Thailand.
Philippine’s very own Joy Barcoma proudly finished as one of the four runners-up, alongside Nathalie Briones of Chile, Laila Frizon of Brazil, and Mariia Zheliaskova of Ukraine.
BingoPlus’ unwavering support was clearly reflected as the major sponsor through its strong brand presence across the event. Mr. Jasper Vicencio, president of AB Leisure Exponent, Inc., likewise graced the occasion as a member of the distinguished panel of judges.
In 2024, BingoPlus sponsored the Miss Philippines Earth pageant. Continuing the partnership, the brand once again supported Miss Philippines Earth 2025.
Moreover, prior to the coronation night, Justyna Roguska of Poland earned the title of Miss BingoPlus 2025, a special recognition from the brand. Roguska was formally presented with the award at the BingoPlus headquarters.
Glitz and glamour filled the night, but beyond the beauty was the advocacy to protect and preserve the environment. During the question and answer portion, Miss Earth 2025 Natalie Puskinova left a lasting impression with her words in Filipino: “Protektahan ang kalikasan,” a powerful reminder of the pageant’s mission.
In partnership with Miss Earth, BingoPlus reaffirms its commitment to creating a positive impact by supporting initiatives that address environmental and social issues. BingoPlus believes that true beauty shines through purpose — making a difference and working for a greener, better future for all.