Chery Auto’s plans new model launches, network expansion 

The Chery Auto Philippines’ Mid-Year Dealer Conference, which served as a strategic touchpoint between Chery Auto Philippines and its dealer partners all over the country, was held recently.

The event also reaffirmed Chery’s commitment to growth, innovation, and customer satisfaction as it gears towards an exciting second half of 2025 in which the brand’s plans to further accelerate momentum in sales, marketing, aftersales, and dealer development.

The event’s theme was United In Journeys, which aligns with Chery Auto Philippines’ ongoing rollout of its new brand tagline: Love Your Journey that was first introduced last April.

“We are gathered as one Chery family, united in our commitment to the brand, and more importantly, to our customers. With your leadership and dedication, we’ll continue building trust, delivering excellence. Together, we will bring Chery back to the top by putting our customers first in everything that we do,” said Chery Auto Philippines brand head Franz Decloedt.

Chery continues to offer a competitive lineup designed to meet the needs of today’s Filipino drivers and the Chery’s commitment to delivering vehicles that offer strong value, quality, and innovation in every segment. Here the following vehicles: Tiggo 2 Pro – A compact, stylish, and tech-savvy urban vehicle built for city living; all-new Tiggo Grand Tour – A spacious 7-seater MPV made for family adventures and long-distance travel; all-new Tiggo REV – A powerful and electrified 7-seater SUV that blends performance with sustainable driving; all-new Tiggo Cross – A bold and versatile crossover for modern lifestyles, offered at an accessible price point below P1-million. For the second half of the year, Chery confirmed a series of upcoming vehicle launches that will deliver competitive advantages in both pricing and features.

The conference concluded with a shared optimism among dealer partners, who expressed strong enthusiasm for the brand’s direction and product pipeline.

“This is our brand proposition. We offer vehicles for value-driven drivers seeking stylish, feature-rich, and dependable transportation. Chery offers attainable electrified crossover SUVs equipped with advanced technology and superior features. We make the shift to electrification easy and accessible for all,” UAAGI chief marketing executive & senior vice president Lyn Buena said.