The Market Monitor Minding the Nation's Business
Lotus Eletre, the most advanced Lotus model blending innovation, performance, and luxury, made a grand entrance during the Philippine Electric Vehicle Summit 2023 at the SMX Convention Center in Pasay City.
Introduced through the Autohub Group, the Lotus Eletre is an electric hyper-SUV infused with racecar DNA, fusing a classic Lotus automotive design language with state-of-the-art aerodynamic performance.
Gracing the Lotus Eletre launch were Autohub Group president Willy Tee-Ten , Autohub Group VP for PR, Marketing, and Fleet Owee Cruz, Lotus Cars Manila general manager Jeff Lizardo,; and Katya Zavialova, Head of Southeast Asia Pacific for Group Lotus.
“This launch marks another milestone in the partnership of Autohub Group and Lotus. I am so thrilled to unveil the Eletre, an innovative and progressive electric vehicle, especially during such a momentous time in the local electric vehicle landscape. The 11th PEV Summit is such a stimulating display of the potential of electric vehicles, and I am so glad that Autohub and Lotus were a part of it,” said Willy Tee-Ten.
For his part, Katya Zavialova was quoted as saying: “The Lotus Eletre is a stunning showcase of the future of electric cars. I am so thrilled that Eletre’s cutting-edge technology and performance is coming to the Philippines.”
The Lotus Eletre is set at a special, introductory price of P9,999,000 for a limited time only while the suggested retail price is at P10,499,000.
The Eletre is a true Lotus. It takes the heart and soul of the latest Lotus sports car – the Emira – and the revolutionary aerodynamics of the all-electric Evija hypercar, and reinterprets them as a hyper-SUV. It delivers class-leading ride and handling, steering and aero performance – areas of automotive design and engineering where Lotus has both pioneered and dominated throughout its 75-year history, on road cars and race cars. It is also the epitome of beautiful design, efficient and elegant engineering solutions, embracing technology, the best craftsmanship, advanced materials, innovation and ingenuity, and pushing new boundaries.
The Eletre is the latest in a long line of Lotus road cars whose name begins with the letter E, and it means ‘Coming to Life’ in some Eastern European languages. It’s an appropriate link as the Eletre marks the start of a new chapter in the history of Lotus – the first accessible EV and the first SUV.