Fire and Ice Entertainment expands into full creative ecosystem

Fire and Ice Entertainment officially launched its expanded creative ecosystem, bringing together concerts, new music releases, original films and series, and theatre productions set to roll out throughout 2026.

Held February 5 at Noctos Music Barin Quezon City, the grand media launch gathered artists, industry partners, members of the press, and cultural stakeholders as Fire and Ice Entertainment introduced five distinct yet interconnected brands: Fire and Ice LIVE!, Fire and Ice Music, Fire and Ice Studios, Fire and Ice Media, and Fire and Ice Consultancy. 

Together, these divisions form an integrated artist-led platforms spanning live events, music, theatre, film, series development, and cultural consultancy—marking a significant scale-up from project-based production into a fully integrated creative ecosystem.

“Fire and Ice Entertainment was built on the belief that artists and ideas deserve long-term support, —not just one-off projects.” said Liza Diño, Chief Executive Officer.

Fire and Ice LIVE! revealed a robust lineup of major concerts and live productions for the year, underscoring its commitment to premium, artist-driven live experiences.

Confirmed headline events include:

● Being Ice: Live! at the New Frontier – February 27, New Frontier Theater, headlined by Ice Seguerra

● Love, Sessionistas – April 18, Waterfront Cebu Hotel and Casino

● Sittiscape: The City of Bossa – May 17, Newport Performing Arts Theater, featuring Sitti

● Divine Divas: Divine Rules the World – May 31, Newport Performing Arts Theater, starring the Divine Divas

Further strengthening its theatrical footprint, Fire and Ice LIVE! in collaboration with Fire and Ice Studios, announced upcoming  stage productions:

● Still Alice (September 27 – October 5)

● ’Night, Mother (November 26 – December 5)

Fire and Ice Music officially launched its artist roster, reinforcing the company’s commitment to music as both creative expression and career-building platform. The initial artist slate includes Ice Seguerra; Princess Velasco; Divine Divas (Precious Paula Nicole, Viñas DeLuxe, Brigiding); and Louise.

The label also announced a slate of upcoming EP releases:

● Tamang Panahon – Ice Seguerra

● Always You – Louise

● Divine Rules The World – Divine Divas

● Still Here – Princess Velasco

Original Stories for Screen and Sound

Fire and Ice Media outlined its growing pipeline of screen and audio projects, bringing together auteur-driven works by established and emerging filmmakers alongside original projects developed in-house by the Fire and Ice creative team, reinforcing the company’s commitment  to long-form storytelling across film, series, documentary, and audio.

Feature Films:

● Aid directed by Brillante Mendoza

● Karaoke News directed by John Paul Su

● Becoming Ice documentary by Tey Clamor

● Funeral Flowers – an original Fire and Ice Media project by Liza Diño and Ice Seguerra

● Island Girl – an original Fire and Ice Media project by Ice Seguerra

 “At the heart of Fire and Ice is the artist. Everything we announced today—concerts, music releases, films, theatre productions—comes from a desire to create work that is honest, intentional, and deeply collaborative,” said Ice Seguerra, Chief Creative Officer.