Honda unveils new electrification campaign  

Honda added a new tagline to its global brand slogan—The Power of Dreams – How We Move You — that reflects Honda’s mission of continuously making solutions that offer people the joy and freedom of mobility from the present to the future during recent new-product presentations at the Shangri-la The Fort in Taguig City.

To attain its commitment to becoming carbon neutral by 2050, Honda also announced its exciting lineup of electrification projects in the Philippines that included: A new e:HEV model from Honda cars, the first BEV from Honda motorcycles, and a new generation of power products. 

Honda also reaffirmed its commitment in expanding its electric vehicle portfolio. The Honda 0 Series will spearhead the automotive division’s efforts with a target launch year of 2026 worldwide. 

The New Honda Civic RS e:HEV represents the next chapter of HCPI by further expanding its hybrid electric vehicle lineup. Featuring a new exterior design and leading-edge technologies, this model redefines the iconic sedan in the age of electrification and connectivity. 

“The New Honda Civic RS e:HEV truly blends performance and efficiency with features that reinforces Honda in the field of leading-edge technologies in connectivity and safety. It has the power to give its driver confidence in every journey with less environmental impact. We are excited to introduce this new model, one that Drives like a Dream and give Filipino customers greater options in choosing an electrified vehicle in the Philippines. This, along with several more upcoming models, is set to further strengthen Honda’s x:EV portfolio in the country, said Rie Miyake, the president of Honda Cars Philippines, Inc.

Meantime, Honda Philippines, Inc. unveiled its first 2-wheeled battery electric vehicle The All New EM1 e: powered by Honda Mobile Power Pack e: is installed with a high-quality lithium-ion battery. For the country’s No. 1 motorcycle manufacturer Honda Philippines, Inc. president Ms. Sayaka Arai said: “Our commitment to expanding the joy of mobility, and comfort to every Filipino, has always been at the forefront of everything we do. We at Honda Philippines are excited about the potential of these innovative products to contribute to a clean and empowered future for Filipino families. Together, let’s ride with smooth energy and transform a greener and sustainable future with Honda.” 

Honda’s new range of direct-current handheld (DCHH) battery-powered products make personal and professional tasks easier and highly efficient. Leaf blower is designed to effortlessly clear away leaves from lawns and driveways whether on wet or dry surfaces. Hedge Trimmer designed for pruning, clearing, and trimming shrubs, hedges, and bushes. Lawn Trimmer possesses stand-out features for trimming, weed removal, grass mowing, and grass trimming. Chainsaw is also available for clearing storm damage, cutting dead tree branches, and pruning fruit trees.