The Market Monitor Minding the Nation's Business
Buying Mitsubushi vehicles is now more attainable with the launch of the “Mitsubishi Motors Finance powered by Security Bank,” a collaboration between the two entities that gives Mitsubishi buyers more flexibility in acquiring the brand’s vehicle through financing.
Launched last Friday, the joint venture between Mitsubishi Motors Corporation and Security Bank Corporation will give new Mitsubishi buyers to get competitive financing solutions in all 67 Mitsubishi dealerships nationwide. It started in just 5 Mitsubishi dealers last April but with popular demand from their buyers, it is now available nationwide.
“The official launch of MMFP marks a significant milestone in Mitsubishi Motors’ long-standing journey in the Philippines. We remain committed to the country as one of our most important markets. Through collaboration with MMFP in financing services and Mitsubishi Motors Philippines Corporation in local production and sales, we will continue to grow and serve our customers with excellence,” said Takao Kato, president & CEO of Mitsubishi Motors.
Mitsubishi Motors Corporation, a member of the alliance with Renault and Nissan, is a global automobile company based in Tokyo, which has about 28,000 employees and a global footprint with production facilities in Japan and the Asean region. Last year, Mitsubishi Motors sold 91,639 units locally — a 12% increase year-on-year — cementing the Philippines as one of its top Asean markets with 19.5% market share.
Since financing is the primary mode of buying new car buyers in the country, Mitsubishi Motors’ robust market presence and Security Bank’s financial expertise plays a big role in their commitment to drive the continued growth of Mitsubishi Motors’ sales in the Philippines.
“The official launch of MMFP is a milestone that underscores the strengths of our strategic partnerships — with Mitsubishi Motors and Security Bank. We’re uniting global expertise with local insight to make car ownership more accessible for Filipinos. Reflecting the bank’s commitment to BetterBanking, MMFP delivers innovative, reliable financing solutions that empower customers and elevate their quality of life,” said Sanjiv Vohra, the president & CEO of Security Bank.
On the other hand, the president and CEO of Mitsubishi Motors Financing Philippines Satoshi Nakano said: “Today marks a key milestone for MMFP as we launch nationwide. A joint venture between Mitsubishi Motors and Security Bank, MMFP brings together market leadership and financial expertise to offer accessible, reliable financing. Our shared vision is to enrich Filipino lives by making car ownership more attainable and supporting Mitsubishi Motors’ continued growth in the country.”
This nationwide rollout marks a key milestone in Mitsubishi Motors’ mid-term business plan, Challenge 2025, which positions ASEAN as a core growth region — with MMFP playing a strategic role in driving that expansion in the Philippines. With a steadily growing population and strong economic fundamentals, the Philippine automotive market is on a clear growth path.