Thursday , 28 March 2024
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Power Mac Center joins Phl Fashion Week runways

Power Mac Center is turning to the runways of Philippine Fashion Week in unveiling its fashion-forward mobile and digital lifestyle accessories in the Philippines.

As the style leader and tastemaker in consumer electronics, Power Mac Center has announced its partnership with the fashion event’s organizers in an unprecedented move to bring technology and fashion to the forefront of style and design.

The pioneering collaboration makes Power Mac Center the “Official Technology Retail Partner” of Philippine Fashion Week as it presents the Holiday 2015 collections on June 12 to 14 at the SMX Convention Center in Pasay City.

“We are thrilled to be on the runways of Philippine Fashion Week, the dynamic fashion platform celebrating Filipino creativity and visionaries in fashion and design. The collaboration is a milestone for Power Mac Center, which continues to serve the growing demand for tech fashion accessories,” Power Mac Center Marketing Director Joey Alvarez said of the partnership.

As an official partner of the country’s biggest fashion event, Power Mac Center presents five technology and mobile accessory brands that integrate fashion and functionality in each collection to be presented at the event.

Set to take the runways are Happy Plugs, Casemate, Moshi, Gosh!, and Knomo London. From earphones and smartphone cases to power banks and stylish laptop bags, every elegant and versatile piece is designed for the demanding and fast-paced world of style-conscious consumers.

Adding dimension and flair to the brands are selected fashion designers whose vision and creations continue to shape and influence Philippine culture and the fashion community today.

Anthony Nocom, Boyet Dysangco, Lyle Ibañez, Jeffrey Rogador, Arnold Galang, and Roland Alzaté blend the featured accessories and their structural elements with their respective collections, modernizing the way tech fashion accessories are worn.

“Indeed, it’s an exciting time in Philippine fashion’s history. This season marks the beginning of fashion tech accessories on the runways of Philippine Fashion Week,” Philippine Fashion Week producer Tina Herrera said.

“Technology has always been a major player in the culture at large. It wants to lead, not just how we communicate, but what we talk about, watch, read and even wear, which is why the tech companies around the world are building out entire teams dedicated to fashion and style,” she added.

“Technology has played a major role in developing and modernizing the way people see and interact with fashion. Now more than ever, technology is becoming increasingly intertwined with fashion to create a world where design elegance and functional value are de rigueur,” the producer said.

“Fashion will push the boundaries for the tech industry to explore new ways of experiencing technology, and we are excited that Power Mac Center is here to lead this global movement in the Philippines,” she added.

Established in 1994, Power Mac Center has grown to become a reliable consumer electronics retail shop and service provider to Filipino consumers. The company continues to deliver solutions that provide customers with a superior digital lifestyle experience through its extensive network of retail stores, service and training centers nationwide.

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