The Market Monitor Minding the Nation's Business
Isuzu Philippines Corporation and its Cebu dealer Iconic Dealership, Inc. recently held the Isuzu Cebu Truck Fest 2025 in Mandaue City which brought together industry leaders, local entrepreneurs, fleet customers, and trusted body builders to celebrate Isuzu’s commitment to providing business-ready mobility solutions at the heart of the Visayas.
The event featured 10 commercial vehicles and two light commercial vehicles tailored to meet the evolving needs of Filipino businesses, reaffirming IPC’s role as a responsible partner in every region it serves. Given Cebu’s status as a thriving hub for industries such as manufacturing, logistics, and cold storage, the region is an ideal setting to drive progress with businesses.
“Through this Truck Fest, we are proud to showcase our transport solutions to Cebu, where the entrepreneurial spirit and resilience of the Visayan people thrive. Our extensive lineup of commercial vehicles displayed today underscore our commitment to serve the various needs of Filipinos. We remain committed to supporting this dynamic region, providing not only versatile, durable, and fuel-efficient trucks, but also aftersales support that move industries and communities forward,” IPC president Mikio Tsukui said.
The Isuzu Cebu Truck Fest showcased a diverse lineup of commercial vehicles from light-duty to heavy-duty models configured with practical body applications to support real-world operations.
Leading the lineup was the Isuzu Traviz, a favorite among small to medium enterprises nationwide. The Isuzu N-Series, IPC’s best-selling light-duty truck range, was represented by several specialized variants such as the NLR85E Refrigerated Van, ideal for cold storage businesses, and the QLR77E Aluminum Van, suited for dry logistics and cargo delivery. For public transport operators, the NLR77H Class 2 PUV offered a spacious and comfortable solution. For businesses requiring large and long-distance transport capacities, Isuzu’s medium to heavy-duty trucks were also prominently featured. The FVM Boom Truck, equipped with a hydraulic crane, is tailored for lifting and transporting heavy equipment—making it ideal for construction and utilities. Also on display were cab and chassis models designed for flexible body applications, including the FRR90, FTS, and EK5.
Completing the lineup were Isuzu’s light commercial vehicles, including the mu-X 4×4 LS-E AT and the D-MAX Flexiqube variant, which are well-suited for corporate use, field operations, and logistics.