The Market Monitor Minding the Nation's Business
After a long wait, Honda Philippines’ Motorcycle Fun Lifestyle event returned recently in Luzon under a new name—the Honda Gen-S Pride Ride.
During the day-long, fun-filled and camaraderie-fostering event, Honda Philippines held several exciting activities, including the Mr. Honda Gen-S contest, live-band entertainment and, to cap it all off, bonfire-lighting.
In one activity, Team-Building Games, more than 300 energetic riders from different Honda Rider Gen-S Clubs participated in a demonstration of the solidarity with the company.
Honda official Daiki Mihara said Honda gives importance to rider clubs because their members’ loyalty is one of the company’s treasures. The event is Honda’s way to show appreciation to the riders and provide a place where they could gather and feel pride about being a member of the Honda family.
Another Honda official, Tomoaki Watanabe, said the joy of riding is all about passion to explore with a reliable partner, which is the Honda motorcycle.
After Honda Gen-S Pride Ride’s success in Luzon, Honda is preparing to hold another in the Visayas early next year.
For more information, visit www. hondaph.com.