The Market Monitor Minding the Nation's Business
Chery Alabang bagged the prestigious Dealer of the Year Award during the recent GRIT (Guts, Resilience, Initiative, and Tenacity) Awards, an annual event hosted by United Automotive Group Incorporated (UAAGI) to celebrate and recognize the outstanding achievements of its top-performing dealers who excelled in navigating the challenges of a dynamic market, evolving customer needs, and the highly competitive automotive landscape in 2024, at the Acea Beach Resort in Subic.
It was the fourth consecutive year Chery Alabang has received the award in recognition of its exceptional performance in sales, aftersales, customer relations, and overall operations throughout 2024. It won the award in 2021, 2022, and 2023.
“I can’t help but think of our theme for this year: ‘Navigators.’ Just like the ships that charted these waters in centuries past, you, our dealer partners, have been true navigators of success. You’ve steered through the ever-changing tides of the automotive landscape, and continue to guide Chery towards growth and bigger opportunities,” UAAGI chairman Rommel Sytin said. “The automotive world is never still. It’s a dynamic, challenging, and sometimes turbulent sea. But you, my friends, have shown us what true GRIT is. GRIT This is not just a word, it’s the very essence of what makes you the best in the industry.”
For his part, Chery Alabang Dealer Principal Mark Chiongbian was quoted as saying: “It’s always been because of the team and how we focus on our customers. We always say, we live to serve our customers. But we do not stop there. We always strive to come up with more innovative programs to reach new customers.”
Aside from bagging the perpetual trophy, Chery Alabang accepted also won the whopping P1-million cash prize from Chery Auto Philippines. The other winners included: Top Retail Sales : NCR– Chery Alabang; Luzon – Chery Marilao; Visayas-Mindanao – Chery Gensan; Best in Service: NCR/Luzon– Chery Alabang; Visayas-Mindanao – Chery Iloilo; NCR/Luzon – Chery Alabang; Best in Parts Visayas-Mindanao – Chery Iloilo: Best in Customer Service Satisfaction Index NCR/Luzon – Chery Alabang; Visayas-Mindanao – Chery Iloilo; Best in Sales Satisfaction Index: NCR/Luzon – Chery Bacoor; Visayas-Mindanao – Chery Gensan; Marketing Award: Marketing Breakthrough Award (Overall) – Chery Fairview.