The Market Monitor Minding the Nation's Business
DENZA, the premium new energy vehicle of BYD, formally entered the Philippine automotive market when top international officials from the BYD Asia-Pacific Auto Sales Division conferred the official dealership certificates to its first batch of dealerships during a media briefing recently at the Denza Makati showroom in Makati City.
Denza’s initial dealer partners include: Denza Alabang and Denza Cebu, operated by ACMobility Premium Dealership Inc.; Denza Makati, operated by Harmony New Energy Auto Service (Philippines) Ltd. Corp.; and Denza Greenhills, operated by E-Vantage Motors Inc. Together, these partners represent the first step in building a premium ownership ecosystem designed to support DENZA customers nationwide.
Top officials from the BYD Asia-Pacific Auto Sales Division, led by General Manager Liu Xueliang, ACMobility officials, led by chief executive officer Jaime Alfonso Zobel de Ayala, and members of the local media were on hand during the awarding of certificates of dealership.
The entry of Denza in the country formalized DENZA’s positioning as a premium brand shaped by intelligence, refinement, and sustainable innovation and its intent to build a meaningful presence in one of Southeast Asia’s fastest-evolving mobility markets.
Speaking on DENZA’s global direction, Liu Xueliang cited how the brand continues to gain traction across international markets by redefining what modern premium means in the age of electrification. “Across Asia-Pacific, we’ve seen strong momentum for DENZA as more markets embrace premium new energy vehicles. That experience gives us confidence in the Philippines, where consumers are increasingly sophisticated and ready to engage with a brand that combines intelligent technology with refined design and comfort,” said Liu.