Think outside the tank: Giordano launches ‘Finding Dory’ collection

Thirteen years ago we were introduced to Dory, the friendly-but-forgetful blue tang fish in the extraordinary underwater world of Finding Nemo. Now the lovable character embarks on an exciting journey to reunite with her family in that movie’s much-anticipated sequel, Finding Dory.

Following the success of its movie tie-up campaigns, like those for Monsters University and Inside Out, Giordano Philippines launches yet another collection featuring the new Disney Pixar animated film that gives importance to the value of family.

“Finding Dory brings out the significance of family. The movie represents the values that Giordano wants to push forward this year,” said Giordano Philippines Vice President for Merchandising Rochelle Tan.

“The ‘Finding Dory Collection by Giordano’ features premium pieces perfect for the whole family. It [is made up of] high-quality fabrics, printed with typography and graphics reminiscent of the moving underwater story, for the male, female and junior lines,” she added.

“The collection, like the movie, advocates marine life conservation through infographic tees. The tees promote the three R’s of marine conservation: rescue, rehabilitate and release,” the Giordano Philippines official said.

“Aside from promoting family values, this movie also promotes the importance of marine life and how we should take necessary actions to conserve it. As a conservation advocate, Giordano, with its infographic shirts, raises awareness on this subject,” she added.

Also included in the collection that convey the same message are a set of statement shirts featuring quotes from the movie in creative typography; a Finding Dory icing tee set featuring quirky pocket designs; and a hoodie set with an all-over print on the inner hood and pocket designs.

For more information, visit www.facebook.com/GiordanoPhilippines.