Feliix opens flagship store in Shangri-La at The Fort

Feliix, a luxurious concept store that offers state-of-the-art and high-quality lamps and light fixtures, recently opened its flagship store in Shangri-La at The Fort in Bonifacio Global City, Taguig City, to meet the needs of discrimating architects, interior designers, and homeowners to illuminate their houses or offices with class and style. 

As a store that presents a fresh perspective on light fixtures and housing-design items, Feliix is the only one in the Philippines that exclusively distributes such high-end brands as QisDesign and Zeny that embody the definition of beautiful living with tastefully designed products.

These products, which combine quality, aesthetics and functionality, have won numerous design awards. These include the IF Product Design Award from the International Forum World Design Guide; the Red Dot Design Award from the Design Zentrum Nordrhein Wesfalen in Essen, Germany; and the Good Design Award, given by the Japan Industrial Promotion Organization.

With the residential real-estate market in the Philippines posting strong figures in the last few years—which means more people will furnish their spaces with elegant and top-notch items—Feliix is keeping up with market demand by expanding its business, especially after the success of its first two stores at the Greenbelt 5 mall and LRI Design Plaza, both in Makati City.

“Residential property development in the country continues to be strong, which means there’s a rising demand for the kinds of products we offer,” said Krisel Sy Cao Yao, marketing director of Feliix Inc.

“We have also noticed the evolving taste of the local market, who are now looking for unique and stylish [items] that are designed to have a practical use. With our lineup of items that combine good design and functionality, we believe that expanding our business here in the Philippines is very timely,” she added.

Sense of beauty 

For Feliix, a good product exemplifies a sense of beauty, happiness and good vibes, and these are all reflected in the brands it carries. One of these is QisDesign, which promises to light up everyone’s life in the most unconventional way.

QisDesign is a manufacturer of LED (light-emitting diode) lights, considered the future of “green” lighting products, as LED is one of today’s most energy-efficient lighting technologies that consumes up to 80-percent less electricity than conventional lights.

QisDesign creations have won numerous design awards, and it has sales outlets in Europe, the United States, the United Arab Emirates, Japan, Hong Kong and Singapore.

Zuny, on the other hand, has a collection of imaginatively designed home accessories referred to as “green-collar products”. The “Zuny spirit” is inspired by nature, and its products are made of high-quality faux leather based on the principle of animals and environmental care.

The super cute bookends, paper weights, key holders, and other items in Feliix underwent a pure and humanistic handmaking process, instead of being mass-produced. Zuny puts emphasis on the designers’ and tailors’ unique ideas, allowing each Zuny product to portray its own character and story.

“For us, style should always meet functionality. We make it a point that our products would satisfy the needs of our customers. Through these products, we aim to touch their daily lives by enriching their way of living. To do this, we intend to stimulate the aesthetic imagination of our customers and we anticipate that using our products would give them a positive outlook in life,” Yao said.

Currently, Feliix’s product lineup includes table lamps, floor lamps, wall lamps, drop lights, bookends, paper weights, key holders, door stoppers, wall-mounted accessories, and the Core Suit brand of sci-fi-inspired metallic iPhone casing. All designs are carefully thought of, with each design having its own story to tell.