The Market Monitor Minding the Nation's Business
Petromax Alfa Romeo unveiled the first-ever hybrid vehicle of the iconic Italian brand in its 115-year history – the Alfa Romeo Junior Hybrid – during a well-attended gathering at its main showroom in Bagumbayan, Quezon City.
Allen Ong, the chief executive officer of Petromax Enterprises, announced the entry of the Alfa Romeo Junior Hybrid that seamlessly blends Alfa Romeo’s signature Italian design, exhilarating performance, and cutting-edge technology into the new energy vehicle world.
“We are proud to introduce the Alfa Romeo Junior Hybrid that is a dynamic and stylish compact SUV which embodies the brand’s iconic heritage while embracing a new era of innovation and accessibility,” Allen Ong said.
He also announced that a special promotion is being offered to the first 10 buyers of the said vehicle. “A special price of P2.8-million is being offered to the first 10 buyers. We have already 5 and that only leaves only 5 slots to avail of the promo,” Allen said.
The Alfa Romeo Junior Hybrid is expected to arrive next month and is pegged for P3.15-million.
The 1.2-liter inline 3-cylinder turbocharged gasoline engine is mated to a 48-volt mild-hybrid system that can cranked out a maximum power output of 136 hp while its electric motor has 28 hp. The fuel consumption is approximately 20 kms to a liter. It has a 6-speed dual-clutch automatic transmission and is a front-wheel drive.
Among its key features include: Belt-integrated starter generator for quick and smooth engine start/stop; Regenerative braking to recharge the 48-volt battery; Electric boost function for enhanced acceleration; Cylinder deactivation to improve fuel efficiency under light loads
The exterior of the Alfa Romeo Junior Hybrid boasts of a distinctive and athletic design, featuring the iconic Alfa Romeo shield, aggressive lines, and a sporty silhouette that commands attention.
It is also equipped with a suite of advanced technology features such as a state-of-the-art infotainment system, driver-assistance systems, and connectivity options, ensuring a connected and safe driving experience.
The interior is crafted with premium and detailed materials creating a comfortable and sophisticated environment for both driver and passengers. It also offers a spacious and versatile interior, making it ideal for urban adventures and weekend getaways.
Alfa Romeo is an Italian car manufacturer with a rich history of producing iconic and performance- oriented vehicles. Founded in 1910, Alfa Romeo has a long tradition of innovation, style, and passion, making it one of the most beloved and respected brands in the automotive industry.
Also during the event, the Radical Motorsports Philippines, the premier motorsports organization dedicated to Radical racing and driver development in the Philippines, forged a strategic partnership with Petromax Enterprise that promised to elevate the motorsports landscape in the country. The strategic alliance is set to bring new energy and excitement to the Philippine motorsports scene, offering enthusiasts and drivers alike the chance to engage with world-class racing and iconic automotive brands.
“We are thrilled to partner with Petromax Enterprise, Alfa Romeo Abarth, a company that shares our passion for performance and motorsports. This partnership will enable us to further enhance our racing programs and provide our members with unparalleled opportunities to experience the thrill of driving high-performance vehicles,” said Mike Consenheim, the director of Radical Motorsports Philippines, the official representative of Radical Sportscars in the Philippines dedicated to provide a platform for drivers to experience the thrill of Radical racing through organized track days, racing series, and driver development programs.
For his part, Allen Ong said: “We are delighted to join forces with Radical Motorsports Philippines, a leading organization in the Philippine motorsports community. This partnership aligns perfectly with our commitment to promoting the Alfa Romeo and Abarth brands and supporting the growth of motorsports in the country.”