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BellaVita, Ayala Land’s socialized housing arm, successfully turned over the first 110 homes to qualified Naga City government employees at BellaVita Naga in Barangay Pacol. The milestone event was led by Naga City Mayor Leni Robredo alongside with Pag-IBIG Fund President and CEO Marilene Acosta, Social Housing Finance Corporation President and CEO Frederico Laxa, Department of Human Corporation Settlements and Urban Development (DHSUD) Assistant Secretary Engr. Johnson Domingo, Robert S. Lao, Group Head of Strategic Growth and New Ventures and Chief Sustainability Officer of Ayala Land, and representatives of the Naga City Housing and Settlements Development Office.
The program was established through a Memorandum of Agreement between BellaVita Land Corp. and the City Government of Naga. Under the arrangement, BellaVita makes the homes available to qualified city employees, while the Naga City Government, through its Housing and Settlements Development Office, facilitates employee participation and coordinates with Pag-IBIG Fund. Employees acquire their homes individually through Pag-IBIG housing loans.
The housing initiative stems from a partnership between BellaVita Land Corp. and the Naga City Government, with units acquired individually by employees through Pag-IBIG housing loans.
Mayor Robredo expressed gratitude for the fully developed community, which features complete infrastructure, water and electricity connections, and community amenities.
Representing the first phase of a 1,011-unit agreement, the project provides a direct pathway to homeownership for public servants who keep the city running. Ayala Land executives highlighted the collaborative effort behind the initiative, emphasizing that it rewards dedicated workers with an address of their own in the city they serve.