The Market Monitor Minding the Nation's Business
Deepal, one of the top new energy vehicle brands in China, is now in the Philippine automotive market with a strategic dual launch – in an exclusive industry preview at The Fifth at Rockwell, Makati last April 7 followed by its public showcase at the Manila International Auto Show (MIAS) 2026 from April 9 to 12 at the World Trade Center Manila.
Deepal introduced the keenly-awaited Range-Extended Electric Vehicle technology that is designed specifically for the real-world Philippine driving conditions. By combining electric propulsion with an onboard range extender, REEV delivers the benefits of electric mobility while addressing range anxiety and infrastructure limitations, positioning it as a practical and forward-looking solution for Filipino motorists.
The brand enters with a competitively positioned lineup of three exciting models aimed at establishing a strong presence in the growing new energy vehicle segment. The S05 BEV is priced at P1,588,000, the S05 REEV at P1,688,000, and the G318 REEV at P2,600,000, reflecting a value-driven strategy that makes advanced electrified mobility more accessible while signaling Deepal’s intent to be a major player in the market.
A preview of the upcoming S07 was also presented, reinforcing Deepal’s long-term product roadmap and commitment to expanding its EV portfolio in the Philippines. The launch gathered a distinguished group of attendees, including members of the media, key opinion leaders, and representatives from major banking institutions, underscoring strong cross-industry interest and support for Deepal’s entry into the Philippine market.
Willy Tee Ten, president of Autohub Group and newly appointed president of the Electric Vehicle Association of the Philippines, said: “With high fuel prices, the right time to shift to electric vehicles is now.” He also confirmed Autohub Group as the exclusive distributor of Deepal in the Philippines, strengthening its role in advancing sustainable mobility in the country.
He was joined by executives from Changan Auto Southeast Asia, including vice president Guan Xin. Vice director Leslie Wu, and country deputy chief Joel Villarin together with other Deepal representatives who presented the brand’s direction, technology roadmap, and market strategy.
Deepal also underscored its commitment to long-term ecosystem development. Mark Gabriel, the general manager of Deepal Philippines, said the brand aims to ensure partner success and sustainable operations. “Deepal is committed to supporting our business partners and future dealers. We will ensure a strong foundation that helps make dealership operations profitable and sustainable in the long run,” he said.
Deepal displayed its full lineup to the public at MIAS 2026, where visitors experienced its vehicles firsthand and explore its REEV innovation. Guided by its philosophy, “Touch the Future.”, Deepal positions itself as a strong and competitive force in the Philippine EV landscape, bringing together innovation, value, and real-world usability at a pivotal moment in the country’s mobility transition.