The Market Monitor Minding the Nation's Business
DigiPlus Interactive and its social development arm, BingoPlus Foundation, have officially launched the Pusta de Peligro Responsible Gaming campaign with the premiere of three compelling short films.
Held at Gateway Cinema, the event highlighted DigiPlus’ steadfast commitment to responsible gaming, advocating for prevention, education, and intervention to ensure that gaming remains a safe and enjoyable form of entertainment.
At the heart of the campaign are three resonant short films, each designed to evoke self-reflection and inspire mindful gaming choices.
The first video tells the story of a woman torn between breaking her piggy bank to place a bet, or keeping her hard-earned money.
The second video follows someone caught in a tough decision: to use his money to buy lunch, or risk it all for a bet. The third video highlights the struggle of a woman with worn-out shoes, torn between buying a much-needed replacement, or taking a chance on a game.
Through these relatable, real-life scenarios, Pusta de Peligro challenges viewers to recognize the moments when gaming transitions from fun to risk, and encourages them to embrace the campaign’s call: “Pag Pusta de Peligro na, pause na muna, dahil ang gaming dapat fun-fun lang!”
DigiPlus has raised the bar for responsible gaming by integrating self-exclusion features in its platforms. These provide players with tools that enable them to take control of their gaming habits, including options to set daily gaming durations, customize specific gaming schedules, and establish daily loss limits.
“We hope this campaign will spark a national conversation about responsible gaming,” said DigiPlus Chairman Eusebio Tanco. “We want players to feel empowered to make wise choices, families to feel reassured, and communities to see gaming as a safe form of entertainment.”
A highlight of the premiere was a thought-provoking discussion featuring Teresita Castillo of the International Gambling Counselors Certification Board and financial coach Armand Bengco. The panel explored the importance of education, early intervention, and expert collaboration in fostering a safe and responsible gaming culture.
Pusta de Peligro builds on DigiPlus and BingoPlus Foundation’s longstanding commitment to responsible gaming. Previous initiatives, such as the Tamang Laro, Tamang Panalo webinar series and financial coaching programs for jackpot winners, have paved the way for this latest campaign to engage players more deeply.
Watch Pusta de Peligro videos on DigiPlus’ TikTok, Facebook, Instagram, and YouTube.