Escudero pushes ‘Nora Aunor Act’ to revive local film industry

To breathe new life into the struggling Philippine film industry, Senate President Francis Escudero III has filed Senate Bill No. 283, also known as the “Nora Aunor Act,” offering sweeping tax breaks and incentives to accredited industry players.

The proposed measure seeks to counter rising production costs, dwindling moviegoers, and the growing dominance of global streaming platforms — all of which have severely impacted local cinema. Escudero said the bill is a bold step to preserve the country’s cultural identity through film.

“The Philippine film industry has been a vital medium for creative expression since 1909,” Escudero noted. “This bill not only honors the legacy of Nora Aunor but also empowers the industry as it contributes to the preservation and evolution of a Filipino national culture.”

Under the bill, accredited filmmakers, production companies, distributors, and cinemas will enjoy five-year income tax exemptions, VAT exemptions for goods and services used in production, and duty-free importation of equipment not locally available. It also provides for a 150-percent deduction of production expenses from taxable income.

A centerpiece of the bill is the establishment of the Nora Aunor Award for Film Excellence — an annual recognition for outstanding film scripts and concepts. Winners will receive cash grants and support for national and international promotion.

Escudero emphasized that the bill is not just about tax incentives but about building a sustainable creative ecosystem where local storytellers can flourish.

“We must create an environment where Filipino filmmakers can thrive, innovate, and tell stories that reflect our shared heritage and aspirations,” he said, urging local government units to offer complementary support to stakeholders.

The Film Development Council of the Philippines (FDCP) will oversee the accreditation process, ensuring transparency and adherence to ethical standards. Implementing rules are to be finalized within 90 days of the bill’s effectivity, in coordination with the Department of Finance, BIR, and DILG.

Escudero is optimistic the measure will attract bipartisan support, calling it both a cultural and economic reform initiative.

“This is not just about tax reform — it’s about cultural reform. It’s about giving our artists the tools and recognition they deserve to shape the soul of the nation through film,” he said.

The bill also serves as a personal tribute to National Artist Nora Aunor, Escudero’s province mate and long-time idol, whose influence continues to inspire generations of Filipino creatives.