The Market Monitor Minding the Nation's Business
East Rutherford, NJ – Philippine brands seeking expansion in the United States have a rare opportunity on August 16–17, 2025, as Fiesta in America—the most trusted Filipino American business and cultural expo on the East Coast—returns to American Dream Retail and Entertainment Center in New Jersey.
Now in its 28th year, the two-day indoor event brings together 13,000+ highly engaged attendees and over 120,000 in foot traffic—including high-income OFWs (Overseas Filipino Workers), business owners, and second-generation Filipino Americans with growing purchasing power. With participation from over 200 Filipino American organizations, Fiesta in America is the largest platform of its kind to directly connect Philippine industries with their most loyal, brand-conscious global audience.
Who should exhibit or sponsor?
Building on the success of past participants—including real estate developers, healthcare recruiters, remittance services, and airlines—the 28th Fiesta in America is expanding its outreach to include:
- Local government units (LGUs) promoting tourism, trade, or culture
- Exporters of food, garments, crafts, health & wellness products
- Philippine schools and training centers offering international programs
- Tourism boards and regional offices
- Manufacturers looking for U.S. distribution or partnerships
- Creative industries: fashion, design, crafts, animation, and entertainment
- Small and medium enterprises (SMEs) with export-ready products
“We’ve seen firsthand how Philippine companies generate real sales and strong leads from this expo,” says Fernando Mendez, CEO and President of Fiesta in America. customers across the U.S. Northeast.”
Why the U.S. market?
Mendez says Filipino Americans—particularly in the NY/NJ area—are economically empowered, with doctors earning upwards of $500,000 annually, nurses over $200,000, and many attendees investing in multiple properties and regularly traveling to the Philippines. They are known for their loyalty to Filipino brands, pride in Filipino culture, and willingness to spend on quality products and services from home.
A VIP seminar near the main expo hall will host high-net-worth individuals and guests for sessions on investing, retiring, and starting businesses in the Philippines. Local officials from New Jersey and New York are also expected to attend.
Entertainment and exposure
From 10 am to 7 pm both days, guests will enjoy nonstop entertainment from cultural dance troupes, rising artists, pop bands, and celebrity performers from the U.S. and the Philippines—ensuring full-day engagement and high foot traffic throughout the venue.
Exhibitors and sponsors benefit from:
- Exposure to 13,000+ qualified attendees
- Brand visibility among 120,000+ weekend shoppers
- Access to 300,000 Filipino Americans through a 3-month digital campaign
- LED screen ads, mall-wide digital displays, print and social media promotion
Mendez adds, “Whether you’re aiming for high-impact exposure or direct-to-consumer engagement, Fiesta in America offers flexible packages to meet your goals. Don’t miss this chance to position your brand in front of the most loyal global Filipino market.”
Visit philippinefiestausa.com to access all forms and details. Email info@fiestainamerica.com or call us at +1 (212) 682-6610 (Mon–Fri, 10 AM–5 PM EST).