The Market Monitor Minding the Nation's Business
Kia Philippines held a thanksgiving event recently for its dealer principals who helped the brand achieve significant milestones for 2022 and also to celebrate the company’s 4th anniversary as a wholly-owned subsidiary of the Ayala Corporation.
For 2022, Kia Philippines achieved a record-breaking 34% sales increase compared to 2021. This figure is higher than the auto industry’s 26% pace.
Also announced during the Kia Dealer Appreciation Night was the recognition from Kia Asia Pacific (K-APAC) that Kia Philippines achieved the highest growth rate in the Asia Pacific region, as well as being the No. 1 independent distributor in retail sales in 2022. Overall customer satisfaction has the highest improvement as well in the region, based on surveys conducted by K-APAC.
This string of successes would not have been possible without the dealer principals who have worked tirelessly to reach these milestones. From 30 dealers in 2018, Kia Philippines grew to 42 dealers in 2022, and this nationwide network expansion continues. Soon, all 42 Kia dealerships nationwide will have refreshed exteriors, and by next year all will share Kia’s revamped interior design aesthetic. Newly appointed Kia dealers will also proudly display the new corporate identity in line with Kia’s fresh new look—which is showcased by its lineup of vehicles. The top-performing dealer groups who were commended during the event are well-known industry veterans Gateway Motors, Wheels Inc., Iconic Dealerships Inc., Traders of the Laus Group, and Grand Canyon. New partners Autohub Group, Wheeltek, and Prime Legacy were also welcomed during the gathering.
This March, Kia’s “Movement that Inspires” will continue with the official launch of Kia’s first dedicated battery electric vehicle with the EV6–the perfect embodiment of Kia’s technology and innovation. The Kia EV6 and its supporting charging ecosystem provided by various organizations nationwide represent a pivotal shift into the electric vehicle market.