The Market Monitor Minding the Nation's Business
ROX Motor Philippines successfully launched its Greenhills showroom, its second in San Juan City, with an elaborate festivity marking a significant milestone in the brand’s expansion into the Philippine market.
After the opening blessing ceremony, several welcome remarks and a brand audio-visual presentation that introduced ROX Motor’s vision and global positioning.
The inauguration and ribbon-cutting ceremony was led by Wilfred Chua, the chief executive officer of Transcorp Inc.; Sally Chua, chief financial officer of Transcorp Inc.; and Bryan Chua, the managing director of Transcorp Inc., together with members of the board of directors such as Kurt Chua, Marc Chua, and Dave Chua.
San Juan City mayor Francis Zamora grace the event and ROX Motor Asia Department Director Nicole Lee underscored the collaborative engagement between the private sector, government, and global automotive stakeholders.
The event marked the formal introduction of the ROX 01 All-Terrain Luxury SUV in which guests were given the opportunity to experience the vehicle firsthand, highlighting ROX Motor’s approach to combining refined comfort, intelligent all-terrain capability, advanced safety systems, and lifestyle-oriented versatility—designed to meet the evolving needs of modern Filipino drivers.
ROX Motor Philippines shared its plans for continued growth, including the opening of a new showroom in Iloilo in the first quarter of 2026, with more developments to be announced in the future. As the brand moves forward, ROX Motor remains focused on expanding its nationwide presence while supporting both urban mobility and outdoor lifestyles through thoughtfully engineered vehicles.
Founded in 2021, ROX Motor is a premium automotive brand dedicated to all-terrain capability, intelligent mobility, and new energy technologies. Focused on smart vehicle innovation, ROX Motor officially unveiled its first production model, the ROX 01 All-Terrain Luxury SUV, in August 2023. Designed around three core values—Comfortable Family Use, All-Purpose Travel Capability, and Versatile Outdoor Experiences—the ROX 01 pioneers a new category as the world’s first all-terrain luxury SUV. It integrates industry-leading innovations across performance, advanced safety, premium comfort, and flexible interior functionality, allowing it to transition effortlessly from city driving to camping, exploration, and long-distance journeys.
ROX Motor’s entry into the Philippine market represents a significant milestone in its global journey. Through an exclusive partnership with Transcorp Inc., the brand officially launched ROX Motor Philippines on September 17, 2024, bringing its vision of intelligent luxury and outdoor mobility to local audiences..