The Market Monitor Minding the Nation's Business
Beautifully handcrafted neckpieces made by the Artisan Women of Tondo from upcycled Coca-Cola pull tabs recently took center stage during one of the preliminary events for the 65th Miss Universe Pageant.
The group presented each Miss Universe candidate with her very own neckpiece during a sunset cruise around Manila Bay and a dinner at the exclusive Pico de Loro Cove at Hamilo Coast in Batangas province.
Beyond the glamour surrounding the prestigious pageant is its heart—women empowering women. During the sunset cruise, the candidates talked with the artisans to know their stories and admire their handiwork, while also sharing their personal experiences and journey through the pageant.
“This is a great way of showcasing the artistry of the Filipino women artisans to the world, and it also highlights how women are contributing to the empowerment of other women, wherever they may be in the globe,” said lawyer Adel Tamano, Coca-Cola Philippines vice president for public affairs and communications.
Each neckpiece was individually crafted by the female artisans in their workshop in Tondo, a district in Manila known as one of the most densely populated and economically challenged areas in the country. The works of art they produce provide additional income for them.
The women engaged in the workshop are mostly single mothers and sole breadwinners. The Artisan Women of Tondo is among the women economic-empowerment programs supported by Coca-Cola Philippines under the 5by20 global initiative. The program was made possible in partnership with ASA Philippines Foundation, one of the leading local microfinance institutions in the country that help uplift the poorest-of-the-poor communities.
“In line with its commitment to empower women across the globe under the 5by20 initiative, Coca-Cola will continue to provide an enabling environment for women in its value chain, so they can help themselves and their families become sustainable, and uplift their communities,” said Gilda Custodio-Maquilan, Coca-Cola Philippines 5by20 lead, sustainability and community affairs manager.
Besides neckpieces and accessories, the female artisans also produce handbags, clutches, and other home décor from the pull tabs found in Coca- Cola beverage product cans. The Artisan Women of Tondo, through the help of Coca-Cola Philippines and its partners, is planning to further expand its product line and market reach in order to achieve a sustainable livelihood.