The Market Monitor Minding the Nation's Business
Hariphil Asia Resources, Inc., the official distributor of Chevrolet in the Philippines, awarded its top-performing dealerships at the first “The Chevys” Dealer Awards late last month at the Solaire Resort in Parañaque.
The 2024 Grand Dealer Network Champion award went to Chevrolet Alabang for its exceptional performance across all operational aspects while newcomer Chevrolet CamSur earnied the Rookie of the Year award and multiple citations for excellence.
“The Chevys is our way of honoring the hard work of the teams that embody our core values of innovation, quality, and unwavering focus on the customers. We are not only awarding trophies; we celebrate together as the vibrant community that builds lasting relationships with our customers and turns every Chevy drive into a memorable experience,” said Hari vice chairman, president, and CEO Maria Fe Perez-Agudo.
The event was graced by top executives from General Motors Asia Pacific, led by Hector Villarreal, president and managing director and Marc Ebolo, managing director for Southeast Asia and Asia Pacific Sales Operations, highlighting the importance of the Philippine market. They were joined by the HARI leadership team, led by chairperson Richard L. Lee, Maria Fe Perez-Agudo and Ladislao Avila Jr., director, treasurer, and CFO,
The awards, which celebrated excellence in the key business areas of sales, service, parts, customer relations, and dealer management, underscored HARI’s commitment to strengthen its partnership with its dealer network, whose passion and dedication keep the brand’s groove alive in every city and driveway.
Aside from taking home top honors, Chevolet Alabang also bagged the 2024 Dealer Network Grand Champion and 2024 Top Sales Performance Champion.
Chevrolet CamSur also dominated with multiple wins aside from the 2024 Rookie of the Year (Overall). They also won the – 2024 Rookie of the Year (Sales), 2024 Best in CRM Operations, 2024 Best Facility, and the 2024 Top Sales in New Models
Chevrolet Pampanga was recognized for its strong sales performance with the 2024 Sales Performance – Runner-up and the 2024 Top Sales in Asian Models.
The inaugural event of “The Chevys” sets a new benchmark for performance and customer service, energizing the entire dealer network as Chevrolet continues to expand its presence and rollout new and exciting vehicles for the Filipino motorist.