Malaysia pushes bid to boost trade profile

Malaysia’s ef­forts to di­versify its e c o n omy and focus on high-end manufacturing and ser­vices are helping the country to realize its aim of becoming a global­ly competitive trading nation, Wan Latiff Wan Musa, Deputy CEO, Ma­laysia External Trade De­velopment Corp. (MA­TRADE) told Oxford Business Group’s online news portal, Global Plat­form.

Speaking in a wide-ranging interview broadcast on the digi­tal platform, Wan Musa told viewers that a shift in recent years towards value-added manufac­turing, including the production of electron­ic components, medical equipment and Halal food, was now reaping rewards. “Malaysia used to be a major exporter of commodities like rubber, palm oil, timber and tin. Now the structure of the economy has changed completely,” he told Global Platform.

MATRADE’s Depu­ty CEO described Malay­sia as “an ideal gateway” for nations looking to tap in to a huge region­al market. “ASEAN will be closely integrated,” he said. “Using Malay­sia as a base for entering the ASEAN market is an excellent strategy. Do­ing business with Ma­laysia…is actually doing business with the entire world.”

Wan Musa also highlighted the coun­try’s other competitive advantages, which, he said, included busi­ness-friendly policies, strong connectivity and excellent infrastructure.

Turning to services, Wan Musa noted that while tourism contin­ued to lead the sector, other areas, such as ICT, and oil and gas, have expanded, while emerg­ing segments, including aerospace, were ripe for growth. He also high­lighted the key role that Malaysia’s construction forms were playing in major project develop­ment abroad, pointing to their involvement in megaprojects in the UAE and telecoms roll-outs in Asia, among others.

Neslihan Aydagül, Managing Director of Global Platform, said the interview high­lighted Malaysia’s po­tential, both as a specific destination for FDI and a point of entry for for­eign investment into the ASEAN region.

“Our conversation with Wan Latiff Wan Musa also shows that while Malaysia faces a competitive environ­ment when it comes to exporting goods and ser­vices, the country offers plenty of opportunities for investors outside of oil and gas,” she said. “Viewers will note myr­iad openings in a raft of emerging sectors and niche markets, support­ed by a business-friendly set-up where innovation is encouraged.”

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