The Market Monitor Minding the Nation's Business
There are many sayings about time and how it affects every aspect of our lives. But do you know that time is also a big factor in brewing naturally sweet-tasting iced coffee?
Starbucks knows this, as it now offers Cold Brew Coffee, which undergoes a process that relies heavily on time, rather than heat, for the extraction of its flavor.
Brewed in small batches, this type of coffee undergoes a process that requires ground coffee to be steeped in cool, filtered water for up to 48 hours. Compared to the traditional iced coffee made by brewing hot coffee and then cooling it, cold brewing allows the ground coffee to be in contact with water for a longer period of time, bringing out its naturally rich and balanced flavors. With patience comes a smooth, iced coffee like no other.
“Knowing Filipinos’ love for cold caffeinated beverages, we felt it was the perfect opportunity to bring Cold Brew to the Philippines, with its inviting aroma that comes from the unique mixture of premium Arabica coffee beans from different coffee-growing regions,” said Keith Cole, head of marketing for Starbucks Philippines.
Starbucks Cold Brew Coffee balances washed African coffee, which lends a refreshing citrus flavor, and Latin American beans, which are responsible for its naturally sweet and chocolate notes. The medium roast beans accentuates the full-flavored coffee that was specifically blended for the cold-brew process.
“We are committed to bringing new coffee experiences to our Filipino customers. With the time and effort that go into every batch of Starbucks Cold Brew, we are confident that our customers will enjoy every sip of our new offering,” Cole said.
Starbucks’ Cold Brew Coffee is available only in Starbucks Reserve stores on Tomas Morato Ave. in Quezon City, Eight Forbes Town and Central Square in Taguig City, Keyland Center and Signa Designer Residences in Makati City, Sapphire Bloc in Pasig City, and S’Maison in Pasay City.