The Market Monitor Minding the Nation's Business
Suzuki Philippines Incorporated participated in the recent International Coastal Cleanup (ICC) Drive 2025 held in Panglao, Bohol in partnership with DES Strong Motors Corporation, Suzuki’s authorized dealer of Suzuki marine, automobile, and motorcycle products in the area to underscore Suzuki’s strong advocacy for environmental stewardship and sustainable community engagement.
More than 1,200 participants from diverse sectors—students, community groups, local government units, and like-minded companies and organizations joined the event spearheaded by The Bellevue Resort in Panglao which highlighted the importance of environmental awareness and the need for collective action in safeguarding our natural resources.
Representing Suzuki Philippines were Yukio Sato, the general manager for after-sales service and marine division, and Norihide Takei, the director and general manager for the automobile division. They actively joined employees of DES Strong Motors during the cleanup carried out through three focused efforts — the Doljo beach team conducted a 2-km shoreline sweep, the underwater team worked on marine debris removal, and the segregation and audit team, led by Plastic Free Bohol, ensuring proper waste classification.
The event recovered a total of 194 sacks of non-biodegradable waste weighing 954.38 kilos, composed of plastics, glass, metal, and hazardous materials. Proper handling and disposal were facilitated with the support of LGU Panglao.
Beyond being a cleanup, the event became a shared experience of responsibility and unity for the environment where articipants exchanged stories, took part in engaging activities, and received Suzuki merchandise as tokens of appreciation.
Through this meaningful participation, Suzuki Philippines once again lived up to its promise of being “By Your Side” not only in mobility but also in protecting the environment and standing with communities. The collaboration with DES Strong Motors Corporation, together with other like-minded partners, further demonstrated how corporations and organizations can work hand-in-hand with communities to fight marine pollution.