The Market Monitor Minding the Nation's Business
Allianz is the world’s no. 1 insurance brand for the second consecutive year, according to Interbrand’s Best Global Brands Ranking.
Interbrand annually publishes the Best Global Brands Report, which ranks the world’s 100 most valuable brands. Its brand valuation method was the first to receive ISO 10668 certification.
“We are proud to be recognized again as Number 1 insurance brand globally. Across all industries, we improved to 39th place from 42nd last year. This is a confirmation of the relevance and value of our insurance solutions and our uncompromising focus towards customer-centricity. At Allianz PNB Life, we remain steadfast in our vision of securing the future of Filipino families by protecting their health and financial well-being,” said Allianz PNB Life President and CEO Alexander Grenz.
Allianz, together with the Philippine National Bank, operates Allianz PNB Life, one of the country’s top health and life insurance providers.
To qualify for the Interbrand Best Global Brands Ranking, brands must be publicly listed and have a global presence. They are then evaluated following the economic profit that can be allocated to branded sales, the role of brand, i.e. the extent to which the brand influences the buying decision, and finally the brand’s strength, which is established over 10 different internal and external factors of brand performance.
“Our focus on resilience, integrity and customer centricity is paying off. Allianz has once again been recognized as the number 1 insurance brand globally, which is fantastic news and confirms that we are on the right track,” said Oliver Bäte, Chief Executive Officer of Allianz SE.
Across all brands from different industries, Allianz ranked 39th among 100 companies that included Apple, Amazon, Microsoft, Google, and Samsung in the top five. Allianz was followed by Tesla, Netflix, and Ford in the ranking.