The Market Monitor Minding the Nation's Business
The 9th edition of Himig ng Kabataan, Alay Kay Don Bosco Choral Competition 2024 wrapped up recently with Beko, one of the leading European appliance brands, serving as a co-presenter.
The event is one of the longest-running church-based choral competitions in the Philippines which showcases the vocal prowess of participating choir groups from different provinces in the country. It also coincides with the 43rd anniversary of St. John Bosco Parish Church Makati, and serves as a platform to spread devotion to St. John Bosco and create awareness about his life and teachings.
As part of its commitment to support good causes, Beko has generously sponsored cash prizes for the competition’s grand winners. The Gloria Patri Singers won the Grand Champion title and a cash prize of Php 100,000 and received the Best Song Rendition award. The Inmaculada Concepcion de Malolos Chamber Singers secured the second place with a cash prize of Php 50,000, while The Vennekreds came in third with a cash prize of Php 30,000. The Dominic Savio Youth Choir was recognized with the People’s Choice Award.
For its part, Beko engaged the audience with a live demonstration of their espresso machine and coffee maker at their interactive booth. They served over 1,000 cups of coffee and distributed informative flyers showcasing their wide range of home solution offerings.
“We have been supporting the competition in the past years, and this year is a testament to our unwavering support and commitment to the community. Just as we want families to have comfortable and happy homes through our appliances, we also believe that endeavors such as this also help enrich harmony among families,” said Dyeun Zapanta, marketing head of Beko.