The Market Monitor Minding the Nation's Business
Chevron Philippines Inc. (CPI), marketer of Caltex brand of fuels and lubricants, recently signed a partnership with Goodyear Philippines Inc. to add a new benefit to the Caltex StarCard – a discount on Goodyear consumer tires.
As Goodyear partner, StarCard users can now use their fleet card to enjoy a minimum of 5-percent discount when they purchase any of Goodyear’s consumer tires included in the program. The partnership will also give StarCard holders access to exclusive and additional offers by Goodyear.
“We know that fuel and tires are costly for a vehicle owner, and we want to provide our customers with more access to their fleet needs by easing up on costs. Through this partnership, we further advance Goodyear’s mission of ensuring that our clients always have a good driving experience. Caltex has been in the industry for almost a century. This is a testament to their passion and commitment to serve the community. We can think of no one better to do this partnership with, and we are very grateful to Caltex for their trust” said Mary Mel Balazo, Market Lead at Goodyear Philippines, Inc.
On the other hand, Jimmy Zuluaga, B2B manager of CPI fuels and lubricants, said: “The customers’ needs are changing and we must learn to evolve with them. We at Caltex prioritize addressing our customers’ needs. This is a good partnership because Goodyear is very customer-centric. With our common core values of serving our customers, working with Goodyear is really an honor for us.
For complete mechanics and list of participating Goodyear branches, visit https://www.caltex.com/ph/StarCardGoodyear For more information about Chevron’s products, StarCard offers or discounts, visit its website at www.caltex.com or follow Caltex’s official Facebook page for news and updates.