Century unit acquires Kamayan’s US business

Century Pacific Food Inc. (CNPF), through unit Centu­ry Pacific Seacrest Inc., recent­ly acquired the license to the Kamayan trademark for North America.

Kamayan is one of the top­brands in the U.S market for shrimp paste- a popular condi­ment in Philippine cuisine, local­ly known as bagoong.

The brand has grown its presence in the United States since first entering the market in the 1980’s.

It is currently being sold in leading Asian food stores across the West and East coast, catering primarily to large Filipino com­munities there.

Century Pacific’s acquisi­tion also includes the Kamayan license for Canada.

The recent purchase is ex­pected to support the growth of CNPF’s international branded business as it continues to ex­pand in countries where there is a strong overseas Filipino pres­ence.

CNPF, the Philippines’ larg­est canned food company, has established market leadership locally for its brands Century Tuna, Argentina Corned Beef, 555 Sardines, and Birch Tree. These same brands have also been gaining traction abroad as the company gradually builds its international presence.

Today, CNPF’s branded products are available in more than 55 countries globally. Flag­ship Century Tuna is now among the leading brands in China, Vietnam, and the Middle East. The acquisition of Kamayan is also in line with CNPF’s strat­egy to be a leading player in food products.

“This is an exciting addi­tion to Century Pacific’s growing range of products and brands,” Gregory Banzon, Vice President and General Manager for Brand­ed Export said.

“We intend to capitalize on our manufacturing and market­ing capabilities, plus our devel­oping sales coverage globally, to expand the Kamayan portfolio,” he added.

CNPF earlier disclosed first half net income growth of 46 percent, reporting a bottom line of P1.36 billion as of June 30. This was on the back of robust demand for its branded food products, as well as the recent consolidation of a new coconut business line.

In 2016, the Company is ex­pected to end the year maintain­ing its double digit growth rates. In 2015, CNPF saw consolidated revenues and net income expand by 14 percent and 21 percent, re­spectively. RIZA LOZADA