Fujitsu to create value, empower people with Human Centric Innovation

In a world where everything is connected, we no longer operate in silos. 

By 2020, it is presumed that the number of things connected to the Internet will reach more than 60 billion. In fact, more than 90 million wearable devices were shipped globally in 2014, up from 54 million the year before.

These devices include smartwatches that monitor anything, from a person’s heartbeat to his or her lifestyle. With this, innovations were found to offer new insights that improve our health, communication, business and work progress.

“This is the next generation of the Internet: the Internet of Things,” said Raul Santiago III, president of Fujitsu Philippines Inc. “The world is becoming more linked, forming unparalleled connections between people, businesses, information and processes, regardless of where we stand.”

He said that, with this “multilayering” of connectivity, innovation in a “hyperconnected” world means uniting multiple streams of data that range from human to human, human to machine and machine to machine to create new value.

“Before, innovation was stand-alone and discrete. But now that people, information and infrastructure are streamlined to form the so-called Human Centric Innovation, we can create the connected solutions and services vital in realizing value now and in the future.”

The Human Centric Innovation is an approach developed by Fujitsu in creating business and social value by empowering people with technology. It creates innovation by putting people in the midst of information and the things around them, the infrastructure of the “physical world.”

This approach is linked through the convergence of three principles: human empowerment, creative intelligence, and connected infrastructure.

Human empowerment centers on how one organization connects, empowers and enhances the experience of its people; creative intelligence focuses on how an organization creates knowledge out of raw information; and connected infrastructure puts emphasis on how an organization merges business and social infrastructure with technology.

“People from all walks of life process data the same way. We sense, analyze, decide and respond based on first-hand information. The concept behind the Human Centric Innovation is no different—it leverages the advantages of digitalization through the same cyclical process,” Santiago said.

“When industry leaders finally grasp how they can apply the Human Centric approach to their day-to-day business operations, they will find it easier to adapt to new digital trends without compromising their growth. We believe that these CEOs can use this approach to create their own road maps to a (great) future,” he added.

Fujitsu Philippines, one of the biggest information-technology (IT) systems integrator and solutions provider in the country, emphasized that this journey toward getting an innovative road map starts with the individuals empowered to collaborate with their peers, as well as those in outside communities.

With the empowerment of these individuals comes the transformation of business models through effective collaboration between people, information and infrastructure. This happens at an enterprise level.

Moving forward, the enterprise can co-create greater value by shaping digital ecosystems with other organizations in public service on the industry level.

“The accomplishment of these processes forms a Human Centric Intelligent Society, which is our vision of a prosperous and sustainable society,” Santiago said. “Once we help our customers untie the ropes of digitalization through a human-centered approach, we can encourage new ecosystems to form new shared values that the whole society can benefit from.”

Fujitsu touches base on improving the technologies of different industries, including healthcare, transportation, food and agriculture, education, smart energy, disaster-resilience and environmental protection. For its part, the IT company will continue to transform businesses while improving people’s lives.

“This is the road map we want our customers to take. While we continue to innovate our own technology to fit their needs, we will ensure that the Human Centric approach will best support their growth, regardless of their line of business. We will continue to deliver a competitive platform for the future,” Santiago said.

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