Giordano’s Bank on Basics campaign launched

Well-made timeless basics, be it a crisp white polo or a pair of well-fitted khakis, are a great foundation to any wardrobe. But more often than not, high-quality basics come with a hefty price tag.

Recently, Giordano launched its “Bank on Basics” campaign to help customers get started. The clothing company offers new colorful basics in budget-friendly prices, while existing pieces come in discounted prices.

“Giordano has always been in the business of creating high-quality basics, and we know that basics will never go out of style. So, for a limited time only, you can buy these essential pieces at discounted prices in all Giordano stores nationwide,” said Rochelle Tan, Giordano Philippines’ vice president for merchandising.

The Bank on Basics campaign includes a curated selection of shorts, pants, shirts and tees that will surely add that much-needed splash of color to the rainy months. Extend summer—or, at least, the feeling of freedom and fun summer brings—by pairing a classic plaid or casual shirt with colorful Giordano shorts. Folded khakis in different colors are also available for a more preppy, yet relaxed look.

Linen and oxford fabrics take center stage in Giordano’s collection of basic shirts, which are perfect for casual and formal gatherings with friends, workmates and family.

“These classic, yet chic fashion pieces can certainly stand the test of time. So don’t miss these wardrobe essentials and head to the nearest Giordano store now,” Tan said.