Communications giant Globe Telecom is seeking government help in its bid to speed up the installation of more cell sites in the country as consumer demand for mobile data rises.
Globe Chief Information and Technology Officer Gil Genio said that there was a need to rationalize permitting process for cell sites. The current process involves at least 25 permits taking a minimum of eight months to complete.
He said that construction of additional sites was crucial to improving internet services in the country as this would provide more bandwidth for local Internet users.
Genio said the company’s quarterly traffic data increased exponentially to 98 petabytes in the third quarter of the year from only 9 petabytes in the first quarter of 2013 amid growing customer demand for multimedia content.
Currently, Globe has a cell site backlog of around 3,000 sites due to difficulties in securing permits from various local government units, homeowners associations, and other government agencies causing considerable delays in the construction of such facilities.
The Philippines serve more customers per site compared to other operators in Asia, Globe Telecom said.
User-per-site density in the Philippines is about 2,244, based on estimates of 21,000 total cell sites against internet users of around 47.1 million.
Meanwhile, Vietnam, which is similar in size to the Philippines, has a much lower user-per-site density of only 860 based on a total number of 55,000 cell sites against 47.3 million internet users, which is also almost equal to the total Filipino internet users of 47.1 million.
Malaysia, with a 22,000 cell sites against 20.6 million internet users, has a user-per-site density of 937. Japan, with 220,000 cell sites against 115 million internet users, has a user-per-site density of 522 while China, with 1.18 million cell sites against 688 million internet users, has a user-per-site density of 566.
To improve cell site per user density in the Philippines, the government needs to prioritize infrastructure builds for the telco industry. The government should simplify acquisition process for cell sites and rationalize permitting process including tower fees. Spectrum management and monitoring by the National Telecommunications Commission is also important.
“Spectrum allocation is a function of site density in order to serve customers effectively. Spectrum must not be left in the hands of private companies that do not use it to benefit consumers,” Genio said.
Globe supports an update on the country’s ICT strategy and plan including the development of a national broadband plan to improve delivery of government services; the promotion of process efficiencies for public service; and provision of WiFi services in public areas and internet connectivity in public schools.
The company also supports calls for an amendment on existing laws as the Telecom Policy Act of 1935 and Republic Act 7925 or the Public Telecommunications Act of 1995 to reflect 21st century requirements and enable rationalization of the management, allocation, or assignment of radio frequency spectrum in a manner that is transparent, fair, and economically efficient and effective.
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