Technology experience boosts bottomline—SAP

The fast developing digital economy of the country presents more opportunities for data and privacy sharing which may it necessary for local firms to embrace technology to increase sales, a report of software firm SAP showed.

The SAP Digital Experience Report said half of respondents in a local survey indicated that they are delighted with the digital experiences from companies.

The report surveyed more than 500 consumers and more than 1,200 interactions of digital engagements with local brands.

Among the top telecommunications companies and one of the leading five brands in the country is Globe Telecom named in the survey as the brand with the best digital experience as rated by consumers in the PhilippinesGlobe chief commercial officer Albert de Larrazabal said Globe continuously invests on its network to provide consumers with a superior digital lifestyle experience.

“This recognition from consumers in the Philippines only emphasizes our strength as a brand.

We shall continue to lead the digital experience through greater partnerships, better offers and wonderful moments with customers,” he said. In the survey, digital experience was defined uses digital technology to interact with customers from discovery, purchase, delivery and support of a product or service.

The survey showed safety and security is a top priority for consumers in the Philippines, with 77 percent giving a 9 or 10 rating on a scale of 10 on their major concerns.

SAP Philippines managing director Ryan Poggi said a recent International Telecommunication Union (ITU) report showed as much as 41 percent of the population last year used the Internet which highlights the explosive potential growth of digital technology in the Philippines.

“However, with all the complexity brought on by multiple device usage and digital apps to choose from, today’s customers demand simple, seamless and personalized experiences across any channel, anytime, anywhere, and on any device,” Poggi said.

“As evident from SAP’s Digital Experience Report, brands that fail to realize this will see a drop in share of consumers’ wallet,” he said.

He said that the SAP survey was not conceptualized to address issue on privacy sharing but to establish that the digital experience is an opportunity for understanding brands and markets and how to commercialize and improve interaction between brands and consumers.

“Where we talk digital economy, we want the biggest technology in the world, and we have the obligation to help our customers to be more competitive,” he said.

He added that “brands can bridge the digital experience gap between them and their consumers by adopting a clear digital strategy that brings together marketing, sales, services, and commerce to ensure seamless digitization of the entire customer experience.”

SAP’s Digital Experience Report was also carried out across Southeast Asia which showed consumers in this region increasingly turning to online channels for their needs.

It also showed safety and security remains a top concern in their digital engagement across the markets with close to 60 percent citing this as an important attribute for a digital experience.

The ability to engage anytime and on their own terms is also rated highly at 49 percent followed by having a cohesive, integrated and simple experience at 46 percent. RIZA LOZADA